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Marketing Case Solution Nestle Pizza Essay Preview: Marketing Case Solution Nestle Pizza Report this essay Step 1a:        Adjusted Trial Rate for Contadina User HouseholdsPizza & Toppings:        =        .80 x                         + .30 x                                         “Definitely”*                “Probably”*                =                Pizza Only:        =        .80 x                         + .30 x                                         “Definitely”*                “Probably”*                =                Step 1b:        Adjusted Trial Rate for Contadina Non-User HouseholdsPizza & Toppings:        =        .80 x                         + .30 x                                         “Definitely”*                “Probably”*                =                Pizza Only:        =        .80 x                         + .30 x.