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Nike Term Paper Essay Preview: Nike Term Paper Report this essay Term Project-NikeAlgernon Jones & Maria LopezMBA 6202/6215 – Strategic ManagementDr. David EpsteinNike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese.