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Case Analysis of Zappos.Com – Emerging Technology Marketing EMERGING TECHNOLOGY MARKETINGCase analysis of Zappos.comPresented by the team of Divya Sachdeva, Johann Matthai, Ilana Taxman Mendoza, Udayan [email protected]@[email protected]@cornell.eduWhat are Zappos’ core competencies which provide them competitive advantage? How sustainable[a] are they? What role does corporate culture play in these questions[b]?As elucidated in the articles prescribed as essential.