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Exercising Strategy: Zappos Faces Competitive Challenges Zappos Faces Competitive ChallengesMichael RobertsonDavenport UniversityHRMG 700Professor: Dr. DiMatteo-Gibson Zappos is an Amazon.com owned online shoe and clothing store that is based in Las Vegas, Nevada. Their CEO Tony Hsieh has recently transitioned the organization into what he calls “Holacracy”. Holacracy is “a manager-free operating structure that is composed, in.