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Full Strategic Appraisal of a Real Company Zara Essay Preview: Full Strategic Appraisal of a Real Company Zara Report this essay Case Report – Full Strategic Appraisal of a real companyZARATable of ContentCover page…..………………………………….…………………………………….. P. 2Table of Content….…………………………………………………………………… P. 3Introduction and Company Background….………………………………………… P. 4PART I : External Analysis……….………..…..…………………………………….. P. 5PART II : Internal.