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Zespri Corporate Strategy: Single Product, Broadly Engaged Across the Value ChainEssay Preview: Zespri Corporate Strategy: Single Product, Broadly Engaged Across the Value ChainReport this essayCorporate Strategy: Single product, broadly engaged across the value chain (60 countries and 17 offices)Industry: Global kiwifruit industryBusiness-Level Strategy: Differentiation (premium price)Issues: Over the next 15 years they want to double sales.