Euro Disney
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Euro Disney
I found two mission statements for this company one is “to make people happy” and the other one is “we create happiness by providing the finest in entertainment to people of all ages, everywhere” (Strauss, h. n.d.). Each and every employee from maid to the president knows the mission statement. All employees are motivated to create happiness for their guest, and they do everyday. From what I have read and heard, Disney lives up to both of these statements.
Euro Disney S.C.A utilizes global work teams to develop solutions on many different company problems. Global teams are a group of top managers from the headquarters and from the international subsidiaries that come together to discuss and solve different company problems. (Wild, Wild, Han, 2006) Four primary contributors are in the company’s legal and governance structure. These contributors include the “General Partner”, the shareholders, the management company (also known as the GД©rant) and lastly the supervisory board. (
Given the fact that the Euro Disney S.C.A is the holding company of the Euro Disney Group, the Executive Committee characterizes and executes the overall Group plan. (
Among the Supervisory Board are nine contributing members. These members are there to help maintain and “monitor the management of the company in the best interests of the shareholders and to oversee the quality of the information communicated to them.” (
Between the Management Company, the Supervisory Board, and the General Partners this Euro Disney Group is committed to the governance policies and procedures that guarantee the shareholders that their interests are corresponded to in a thoughtful, respected, and independent sense. The Euro Disney Group makes sure that their business is conducted with the highest standards of business ethics. In order to do this they must comply with all the French laws, rules, and regulations. (
The first visit to Disney that a person usually takes is when they are young, somewhere around two or maybe a little older, say 5 or 6. At five or six, children remember more. One of the most trademarked parts of Disney is their open souvenir shops at the end of each ride. Another of the most important parts of this theme park is their ability to bring in customers from all over the world to enjoy not only live shows, rides, and souvenir shops, but to engage in the full-on “Disney experience”.
For many years, the Disney theme park held high standing in three major places: Florida, California, and Japan. Combining the familiar, family-friendly characters and images upon which the Disney reputation was built, with clean and well-operated theme parks helped Disney set new standards for efficient, friendly customer service in the theme park industry, with its parks becoming major international tourist attractions (Mgmt, 322).
When Euro Disney opened in 1992, many thought throughout the company that the vision of Disney needed to be “revamped”. Operations decided that it was time for Disney to vacate the original cookie cutter ways that they were used to and create a new fresh version of the Disney that everyone has come to love.
Everything that Disney sells is standardized by them, or has been adapted for different markets. In every hotel that is affiliated to Disney, you will find a gift shop, and the Disney characters walking around signing autographs, sitting with families for pictures, and much more. Every gift shop affiliated with Disney has standardized products, and then there are some that have been adapted or molded from other items to make them sell in different markets.
Euro Disney bases its decision-making on the parent company of the American Disney
which is located in the United States. Euro Disney should focus on finding ways to decentralize
they away from the United States and base dealings made especially for France. The
hiring process should be professional with skilled trainers done by European specialist to provide
the best knowledge possible about tourism, attraction sites along with excellent managerial skills.
This will help eradicate managers, and other workers who really do not have knowledge about
European cultural needs. This will provide a better understanding if you had Europeans
administrating the facilities.
Decisions being made are not based on decisions made by Europeans, and this shows the
differences of cultures between Euro Disney and the United States. Euro Disney does not stand
out, nor have its own identity. “Euro Disney is determinedly American in its theme showing that
it is a decentralized based facility” according to (In-Depth Integrative Case, Euro Disney) such
as no alcohol distributed at the park, when in fact this country drinks alcohol on a daily
basis, or the fact that a young man must cut his hair being this is something that is mandatory in
the American Disney theme parks. Individuals might protest that this is an attack on different
preferences and being insensitive to French culture. In the United States the code of conduct