McDonlad Case
Table I refers to the descriptive statistics regarding the impact of YouTube towards
learning effectiveness, whereby results are generated from the information provided by our
respondents. All the data gathered from 40 different set of questionnaires are valid and there is
no loss of data. The data obtained are based on ordinal scales, which require respondents to rate
from 1 to 5. To assess the learning effectiveness by learning through YouTube, Kirkpatricks
evaluation model is being used to obtain data in our questionnaire. This model is basically
comprised of four levels, whereby the first level is reaction, followed by learning, behaviour and
results (Kirkpatrick 2007).
Table I refers to the descriptive statistics regarding the impact of YouTube towards
learning effectiveness, whereby results are generated from the information provided by our
respondents. All the data gathered from 40 different set of questionnaires are valid and there is
no loss of data. The data obtained are based on ordinal scales, which require respondents to rate
from 1 to 5. To assess the learning effectiveness by learning through YouTube, Kirkpatricks
evaluation model is being used to obtain data in our questionnaire. This model is basically
comprised of four levels, whereby the first level is reaction, followed by learning, behaviour and
results (Kirkpatrick 2007).
Table I refers to the descriptive statistics regarding the impact of YouTube towards
learning effectiveness, whereby results are generated from the information provided by our
respondents. All the data gathered from 40 different set of questionnaires are valid and there is
no loss of data. The data obtained are based on ordinal scales, which require respondents to rate
from 1 to 5. To assess the learning effectiveness by learning through YouTube, Kirkpatricks
evaluation model is being used to obtain data in our questionnaire. This model is basically
comprised of four levels, whereby the first level is reaction, followed by learning, behaviour and
results (Kirkpatrick 2007).
Table I refers to the descriptive statistics

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