Sms Masterminds
Intro
SMS Masterminds (“the Company”) has achieved success and traction in the mobile and loyalty space with its THRIVE and ENGAGE platforms. The Company is poised to build on its growth in 2016 with the expansion of its core product line and the introduction of a number of other innovative proprietary products that will solidify the Company’s footing in its existing market and open new opportunities.
SMS Masterminds generated $6.5 million in revenues in 2015 (up from $4.8 million in 2014), roughly 90% of which was attributable to the THRIVE and ENGAGE mobile loyalty platforms. At the beginning of 2015, THRIVE and ENGAGE boasted 3 million subscribers participating in its nationwide loyalty programs, by June 2015 the Company surpassed the 4 million subscriber milestone and by October 2015 the Company surpassed 5 million subscribers in North America.
In 2015, the Company unveiled its new Personal Customer Manager (PCM) platform, with its proof of concept and inaugural title Off Day Trainer, a patent pending fitness software app that grows personal training businesses by engaging clients with marketing automation and programmed text messages. This software platform is easily customizable and will be deployed into other targeted industries.
Despite its impressive top line growth, the Company is planning to refocus its energies away from its current licensee distribution model for THRIVE and ENGAGE, and migrate toward a direct-to-market model that emphasizes:
Focusing on direct merchant and subscriber revenue over licensee sales;
Promoting increased merchant messaging frequency through various programs, promotions and automations to the system;
Offering new and enhanced products including a new app and the proprietary Personal Customer Manager (PCM) platform;
Exploiting other potential profit centers within the Company like the Company’s call center and other marketable software assets; and
Evaluating and identifying less desirable, non-essential assets, systems and product lines for discontinuation.
The planned modifications to the structure and philosophy of the organization will position the Company for long-term growth, stability, sustainable revenues and competitive success.
a. This is a plan for the future.
The Company has reached a crossroads in its development, having innovated and created an inventory of quality products, the Company now must shift focus as it eyes a broader and more diverse marketplace. A part of this shift will redefine the Company from a software development firm into a multi-disciplined entity that will focus on deployment of products into a number of select markets.