Essay About Fair Skin And F&L

Fair and Lovely – Branding Laws
Fair and Lovely wala ArticleLarge private firms can make significant profits by selling to the poor and can help eradicate povertyDWDG- Doing well doing good – Firms hae CSR to do social good on large scale and can do so without any sort of financial sacrifice.IS IT VALID?Hence this case.Unilever ki CSR is stated as it is Corporate purpose.This shows k unilever is doing well and doing goodFAIR AND LOVELY IN THE MARKETDoing WellCarried 50-70% share initially in the market for whitening creams and was groung at a 10% rate per annumIt has many variations – Gels and soaps12th most trusted brand by AC NeilsonWebiste states it is a MIRACLE WorkerDoing GoodHLL says it is doing good by fulfiling a social need90% of women in india call the fair skin as education and according to Prahlad women feel empowered.Giving an affordable choice to the poor is giving them a right to improve their lives and giving them the diginity of choice.NOT doing goodSafety concerns of chemcials- F&L is safe on that matterEfficacy (Does it work) – It was not a pharmaceutical product, hence unilevel was not required to prove efficacy.Fariness creams are of no good without bleaching agents and F&L doesn’t hae any of those. Sales of F&L are superb but anyone who thinks will become fairer is mistaken (EGYPTION PHARMACIST) It might however remove dark patches.If manufacturers have invnented a way to fair skin then consumers should know about it. The current ingredients mentioned can not make a person fair.Controversial Ads:Father sad his daughter is dark and cant earn and cant get marriedFairer girl had a bf and was happy, other wasn’tMalaysian ad- Train attendant notices her once shes fairerThe boy on the next desk in class notices the girl once she uses F&LEgyptian – Fairer girl becomes a TV anchorCentral idea- Depressed women that gain a brighter future bf or job with fair skin.On the package  as she becomes fairer, she becomes happierCriticism- Racist, demeaning, ruining the self esteem of womenHow Unilever replied: It is personal grooming and a well goomed person always has an advantage in life.Creator of the airhostess ad said we were trying to empathize with women wo are discriminated in families who desire a boy child. It was meant to be a slap for them.