Essay About Fairchild Water Technologies And South American Markets

In this section I will analyze the macro and microenvironment of this industry and the impact of reforms.Target Developing countries are all struggling to meet their growing needs for good quality food and the poor access to the best quality products, which are usually delivered to their most vulnerable. They rely on the food producers to help to meet this requirement of quality in different sectors. If the development economies were all to move in the same direction they would be more likely to reach social justice by helping them provide better food in different sectors. The following factors may trigger a political confrontation between the developing countries: • Consumers are increasingly seeking foreign markets • Indian food makers are now more interested in developing their own products like high standards of quality and health-conscious food alternatives • Food and beverages in other sectors and food markets in the United States were not available • India started adopting a new food standard in 2005. In 2005, the Food Standards Agency of India established the first comprehensive system in the United States where its food standards system was based on standard testing. The food standards system has already been adopted by many other advanced nations at the WTO. The food standards standard is an important measure for developing countries to maintain an appropriate level of international cooperation and, with the passage of the TPP, many other developing countries may begin to adopt a

The target markets used traditional methods of purifying drinking water in the past. They did not rely on commercially supplied products but instead on boiling water and cooling it before consuming. About 50% of the target market used this method. Boiling was seen as inexpensive and effective in removing bacteria and was seen as a traditional method that families supported. The target market also considered this method as being more effective than any product out in the market. However, boiling water affects its taste and makes it somewhat flat, besides it is a cumbersome, time consuming and ineffective process in removing physical impurities and unpleasant odors. About 10% of the target market took a second step and filtered their water using candle filters before storing it. About 40% of the target market uses a mechanical device to improve their water quality. About 20% of these consumers use candle filters as they were priced low and were easy to use. The other 20% use slightly more sophisticated water purifiers devices that use a three-stage process to filter water by removing sediments, odors and harmful bacteria and viruses. The remaining 10% of the market neither owns a filter nor a purifier nor seldom boil their water. Most of the consumers that belonged to this 10% also believed that it was futile paying for any water filter devices as they were ineffective. From this group of 10%, Fairchild does not expect to be hugely successful in changing the habits and thinking of this group of consumers. The most attractive segment in the target market is the 90% of households who boiled, boiled and filtered, only filtered, or purified their water. The most important factor for the target market is the performance of the water purifying product in terms of sediment removal, bacteria and virus removal, capacity in terms of flow rate, safety and foot print space. Purchase price is also an important concern for the target market. The next most important factor is ease of installation of the product, service, the style and appearance of the product. The target market has rated warranties and availability of financing options as being least important to them but expect that a water purifier will be warranted against defective operation for 18-24 months and will be able to perform trouble free for 5-10 years.

Competitor analysisThere are over 200 companies that are competing in the Indian market for home water filters and purifiers. The three major competitors are Eureka Forbes, Ion Exchange and Singer.

Eureka Forbes: is the most established competitor in the water purifying market. It is a joint venture company and has been around since 1982 between Electrolux and Forbes Campbell India of Sweden. The brand name used for its water purifiers is called Aquaguard, a market leader and the only national brand. It has tremendous brand equity and people identify the name Aquaguard analogous to water filters. The company has two lines of water filtration and purifying products Aquagurd and Puresip. It is estimated that their total marketing expenditure would be around $120 million, which accounted for about 11% of its sales revenues.

Ion Exchange: is a premier water treatment company in India and specializes in treatments of water, processed liquids, and wastewater in industrial markets. The company has been around since 1964 and is wholly owned subsidiary of British Permutit.