Essay About Family Business And Land Stewards

What Products Should Lefils Capitalize on to Sustain the Family Business and Keep Family Happy?
Lafils CaseProblem Statement: What products should Lefils capitalize on to sustain the family business and keep family happy? (land stewards and values)Opportunities Matrix:                 Existing                                      New[pic 1][pic 2]Exist     Mkt presentation                     developmentNew      Product development            diversificationAlternative 1: 2700 acres and sell 10,000 acre        Issue: Objective not addressed very well, family can’t keep land and they want to keep it        Financial: cost 27 million        SWOT: S match O?- they weren’t matched up                              Min W? Yes with profits, family and business would still have to workout issues                              Avoid T? Natural disasters, competition, government and urban sprawlAlternative 2: Conservation  Easement 2700 acres        Issue: Family can keep land, but are limited on what to produce        Financial: Over $9 million plus profit $9,112,500        SWOT: S match O? tradition, take advantage of govn’t offer                              Min W? profits increase, urban growth                            Avoid T: conservation        Assumptions: family doesn’t care too much about land fillAlternative 3: 1700 acres, conservation easement, land, timber, cattle, dirt        Issue: addressed very well, Family values and farm still sustained. Fill dirt any product that made a profit.        Financial: $5,737,500 and profit from product mix        SWOT: S match O: diversity of product, family values, CSR, match the government