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2In the second level, it sells the idea that anything in color white is beautiful and delicate. It is shown in the commercial when the guy asks the valet to take care of his car. We can see that even if it’s an old car model, just because it’s white, its value increase therefore it is worth being  taken care of just like a new car.The comercial tries to advertise the product by comparing the car with us. That if we become white just like the car, we’ll become sosyal and classy. We’ll be socialitesThe target audience are Filipinos and Status SeekerThese ideas support the typical perspective of a filipino. That being white pertains to being  beautiful. Because most Filipinos are brown-skinned, and we think that being different from other in a “good” way puts ourselves above the rest. This then leads to the attribute of being status seekers. Since we want to belong to a different category, we will  buy this product. 3We, filipinos have this notion that skin complexion signifies social class. And in our country, fair skin is usually being associated with high social status.  Because, being fair skinned only implies that someone comes from a well-off family since he/she can stay home and doesn’t need to work long hours under the sun being burned . And, this brings us back to the time of spanish colonization where the slaves were the ones doing the manual labor, outside. While, the bosses, the spaniards, the elites were the ones staying in their houses and commanding the slaves.Even after so many years since the spanish colonization, we still believe in this notion. Filipinos  still have the desire of having higher social status by looking like them thus the presence of such advertisements.The conyo accent. So what is the conyo accent? It’s a style of speaking where one mixes filipino with english.  And, most filipinos think highly of people who can speak english. Because it means that they are educated and they can fund their education. So people from the elite class are expected to be capable of speaking in straight english. “Dude make alaga my car ah.” Being said by someone who looks like the average guy makes it seem like he tries to speak english it’s just that he can’t. So rather than not speaking english at all, at least somehow he was able to Filipino with some little english In some way, he was able to get to the higher social class.

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(2017, 09). Filipino Essay. EssaysForStudent.com. Retrieved 09, 2017, from
“Filipino Essay” EssaysForStudent.com. 09 2017. 2017. 09 2017 < "Filipino Essay." EssaysForStudent.com. EssaysForStudent.com, 09 2017. Web. 09 2017. < "Filipino Essay." EssaysForStudent.com. 09, 2017. Accessed 09, 2017. Essay Preview By: legendaryface . Submitted: September 13, 2017 Essay Length: 457 Words / 2 Pages Paper type: Essay Views: 487 Report this essay Tweet Related Essays Holocaust Research Essay Of all the examples of injustice against humanity in history, the Jewish Holocaust has to be one of the most prominent. In the period of 1,580 Words  |  7 Pages Analysis of James Hurst's Essay, "the Scarlet Ibis" Analysis of James Hurst's Essay, "The Scarlet Ibis" Dante Alighieri once said, "Avarice, envy, pride, three fatal sparks, have set the hearts of all on 711 Words  |  3 Pages Corporate Responsibility Essay Corporate Responsibility From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, 2,268 Words  |  10 Pages Pro - Animal Testing and Experimentation Essay Pro - Animal Testing and Experimentation Essay Animal testing and experimenting has been practiced ever since the fifteenth century, although it did not become widespread 677 Words  |  3 Pages Similar Topics Illistration Essay Hamlet Essay Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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