Core Competency of the Organization
Core competency of the organization
MARKETING MANAGEMENT FINAL REPORT FORMAT
Date for Final Report Submission: 20th April 2012
Marks Allocated: 20 ( project + poster+ presentation)
FINAL PRESENTATIONS START :20th April
Report Instructions
A Cover page (student name, roll no, instructor name, date)
Acknowledgement
Table of contents
Four member REPORT
Report should be neatly typed( font type times new roman, font size 12, justified, headings, bullets, header & footer)
Marks will be DEDUCTED for not submitting in the format prescribed
Any plagiarism/ copying/ cheating of the report will result in ZERO MARKS.
Reports will NOT be accepted after 20th April UNDER ANY CIRCUMSTANCES.
MARKETING PLAN
Assuming that you are a marketing manager of a local product/ service. Your goal is to use your budding marketing skills to redesign the brand for a major re-launch. Study the brand in detail and make a marketing plan enlisting the various details as given below This report is divided into two halves. The first half includes studying the current position of the product/service. The second half suggests your modifications for redesigning the brand for a re-launch Write a:
Mission Statement.
Executive Summary
Situation Analysis
Internal environment
Organization background
Products
Financial and non-financial results
Channels ( suppliers, marketing intermediaries)
External environment
Markets
Competitive environment
Economic environment
Demographic environment
Social and cultural environment
Political and legal environment
Technological environment
SWOT analysis
Strengths
Weaknesses