Essay About Firestone Beer And Firestone Walker Brewing Company

Firestone Walker Global Case Study
Firestone Walker Beer
Jessie Agular, Jeffrey Whitson, and Jonathan Vu
Firestone Beer
Company goals
Financial Resources
Non-Financial Resources
Current Trends and Practice
Product Capacity
Export Readiness Assessment
Target Market
Potential Markets
Market Assessment
Best Target Market
Economic Overview
U.S Market Position
Domestic and Target Country Competition
Product Market Trends
Transportation
Domestic Sector
Product
Product Characteristics
Product Packaging
Product Handling
Pricing
International Pricing Issues
Market Price
Pricing Strategy
Unit Price
Profit
Market Entry
General Strategy
Promotional Strategy
Action Plan
Firestone Beer
The Firestone Walker Brewing Company was created in 1996 by David Walker, an expatriate Brit and his brother in-law, Andrew Firestone. Nestled in the central coast of California, this wine turned small brewery has made some major leaps in the craft brew market, winning various awards. To understand Firestone Walker and its philosophy, its origins and inception need to visited. Andrew Firestone, co-owner of Firestone Walker, began his life surrounded by vineyards and tires. Andrew is the great grandson of Harvey Firestone, the creator of Firestone tires and rubber. Andrew grew up around their family’s vineyard in Los Olivos, California. He spent much of his childhood observing and understanding the winemaking process. At a young age, Andrew knew he wanted to be a brew but believe it would be in wine. It was not until he met his brother-in-law, that the product began to shift from wines to beers.