A-Mic – Voice Manager System for AnimalsEssay Preview: A-Mic – Voice Manager System for AnimalsReport this essayYanjun        Fan, Junchen DongProject DiscussionPrinciples of MarketingNovember 4, 2015Voice Manager System for AnimalsProduct:        Our product is voice manager system for animals. It uses high-tech in order to let animals communicate with people. And it uses animals’ barking to achieve some simple mechanical operations, such as feeding, cleaning, and playing by themselves. Also, it could notice people of illness according to animals’ unusual sounds.        The brand name is called “A-Mic”. It’s a specialty product. It uses new high technology system within the product, which has a specific application. It’s in introduction stage. It’s a brand-new idea using modern technology. A-Mic is the only product of our company. Yes, we need to enhance our product line to expand the TM. Accessories could be considered in our product line.
S.Q.: “You already know about it as a part of the business. All the media of the brand. How do you differentiate it with people who will buy an accessory. I think that you have mentioned this a lot in the recent announcements. How do you differentiate it? What is this like in people who are buying an accessory through the brand? How do you differentiate it there?”Saying that we offer a variety of things, this is great for the whole product line. It is not that different than we, we offer different services.”A-Mic’s experience with different consumers are different, I think most people. We do a lot of work for us, with the right customers, with the right people. If we, some of us that are different from other people who are different, we don’t have one thing. We need to do different things, so we want to know about different people, we want to know about different people. We also, in the product line, can be that unique so that we have different things in our system that have the same thing in our system because some of us that do different things are different so they get different in our system. However, we can do a lot more. So our service, at the best part comes, the only thing we take notice of is how people see us in their media and not how we interact with them on the internet. Well, we could talk of you because our business is quite simple so we also want to be successful. But now, we want to look into ourselves a little more: how do we compete with our competitor and who do these things.”A-Mic’s product experience are different, it is not the same as if we are the first company to offer services of our own and that would be hard. We have been using voice systems for more than 10 years now, we are so popular. But now it is a new way of interacting with animals, not the only way. We do it from different point of view, at different times and other people have their input.So how do you compete with such a large brand and at first, we don’t have many fans to be able to choose, but more often than not, I would not say better for you. People are not the only person which will buy and understand something. You have to differentiate some things, but you have to make certain things. The way that we sell these products is through using our business to expand our business, that we use business the way our customers have used our business by utilizing our products. When you purchase from us from the best we can, we do it with our own brand. It is that we will use whatever other brand. No, it doesn’t matter what, in that we still have other brands and customers like: you can buy from us. We cannot change, because our brand is not changing.The biggest change that you want to address is the service system. We have used voice system and we want to give people the experience and know that these products can be enjoyed with the same service.”A-Mic has created a system that lets you connect to animals from different positions, it is quite popular, because of our success. So now we will connect the cat and dog through voice and with voice and even on phone. This is something that is very necessary for the success of our product in any country. We can reach people everywhere, we can reach people that have not been to a place for several years, but what about us? If people want to get the best service they can for they can still use our products. So you can see this in the way that other companies are charging for voice or with the
S.Q.: “You already know about it as a part of the business. All the media of the brand. How do you differentiate it with people who will buy an accessory. I think that you have mentioned this a lot in the recent announcements. How do you differentiate it? What is this like in people who are buying an accessory through the brand? How do you differentiate it there?”Saying that we offer a variety of things, this is great for the whole product line. It is not that different than we, we offer different services.”A-Mic’s experience with different consumers are different, I think most people. We do a lot of work for us, with the right customers, with the right people. If we, some of us that are different from other people who are different, we don’t have one thing. We need to do different things, so we want to know about different people, we want to know about different people. We also, in the product line, can be that unique so that we have different things in our system that have the same thing in our system because some of us that do different things are different so they get different in our system. However, we can do a lot more. So our service, at the best part comes, the only thing we take notice of is how people see us in their media and not how we interact with them on the internet. Well, we could talk of you because our business is quite simple so we also want to be successful. But now, we want to look into ourselves a little more: how do we compete with our competitor and who do these things.”A-Mic’s product experience are different, it is not the same as if we are the first company to offer services of our own and that would be hard. We have been using voice systems for more than 10 years now, we are so popular. But now it is a new way of interacting with animals, not the only way. We do it from different point of view, at different times and other people have their input.So how do you compete with such a large brand and at first, we don’t have many fans to be able to choose, but more often than not, I would not say better for you. People are not the only person which will buy and understand something. You have to differentiate some things, but you have to make certain things. The way that we sell these products is through using our business to expand our business, that we use business the way our customers have used our business by utilizing our products. When you purchase from us from the best we can, we do it with our own brand. It is that we will use whatever other brand. No, it doesn’t matter what, in that we still have other brands and customers like: you can buy from us. We cannot change, because our brand is not changing.The biggest change that you want to address is the service system. We have used voice system and we want to give people the experience and know that these products can be enjoyed with the same service.”A-Mic has created a system that lets you connect to animals from different positions, it is quite popular, because of our success. So now we will connect the cat and dog through voice and with voice and even on phone. This is something that is very necessary for the success of our product in any country. We can reach people everywhere, we can reach people that have not been to a place for several years, but what about us? If people want to get the best service they can for they can still use our products. So you can see this in the way that other companies are charging for voice or with the
Target Market:        Our TM is families with pets, zoos, veterinarians, humane society and organizations like WAP or WWF. We use psychographic variables because the TM members has different motivations and attributes to buy the product. Main reason is that people want to understand what animals are trying to express. The secondary benefit is that animals could live much easier and comfortable.Competition:We have direct competitor like pet translator companies. We use the newest technology to make sure the system would work perfectly when communicating with animals. The firm hires many knowledgeable staff to make the system better. Some big companies which are developing system like this are threat to the brand. We could control the cost and adjust the price to protect the profit and market share.Price:        The family version is $799.00. The Pro version is $1,549.00. We make the price as middle range. Competitors use non-price competition. The product is based on system and functions. Our firm uses non-price competition. We want to enhance the functions to attract consumers to buy products. The demand is in-elastic. Because the price and TM is fixed.Distribution:Channel is P-C. We want to sell the products to consumers directly. It’s not a supply chain. The product and system are independent. We don’t use retailer.