Business ManagementEssay Preview: Business ManagementReport this essayThe Four Seasons brand is synonymous with superior customer experience and its strategy focuses on constantly fulfilling this expectation (Refer to Appendix 11 for the remainder of this section). Employees are empowered and committed to a high, consistent level of service. In order to do this, FSH has focused on creating an environment conducive to providing excellent service for each guest. The talented team of employees is a core competency that FSH possesses and manages extremely well. Testament to this is the rigorous selection procedures in its New York City hotel where 400 employees were hired from a pool of 30,000 applicants and 3,000 personal interviews. FSH is also committed to treating employees well, through ongoing training, recognition systems, and a predisposition towards internal promotions. As a result of this, FSH has a much lower employee turnover rate than any of its competitors.
The firms weaknesses come from areas such as lack of consistency in value-added services, lack of a loyalty program, and the fact that a portion of its workforce is unionized. Each FSH hotel does not provide the same value-added amenities, thus guests who expect a certain service at all locations will be disappointed to find that FSH does not provide such consistency. Without a loyalty program, FSH loses out on building strengthened relationships with its guests. The recent strikes by the unionized workforce of the Hilton, Sheraton, and Delta in Toronto reveal the significance of maintaining conducive relationships with employees. As with any weakness however, this provides an opportunity for FSH to increase efficiencies in this respect
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Firm is one of the best-known hotels in Canada; this accolade is shared by other hotels in Ontario, the UK, and the USA at the hotel level. In contrast, FSH is just as well known in Canada and is considered one of his best hotels.
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FSH is no newcomer to hospitality design, and has been providing hotel and restaurant service from the start. The design direction has been a strong combination of good hotel and restaurant design and has allowed FSH to remain a top hotel destination even in the face of budget constraints. This has also led to a successful design team that has not only managed to be competitive in some areas, but also has also achieved very high quality of service and the highest quality of service from its staff.
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FSH also has been the recipient of several awards and the first to reach the top four of the Michelin Star List, making it one of the top ranked global hotels of 2015
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The hotels continue to make a significant gain in revenues in 2015. FSH’s revenue was $44.1 million in 2015 and employs a team of 14 highly skilled designers and engineers.
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Most of the revenues for 2014 and 2015 was generated from rental of high quality amenities, while rental costs rose 6.6 per cent compared to 2015.
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The hotel industry also continues to gain traction as the industry transitions from hotel-to-table to luxury luxury hotel. The development of a new hotel market in 2017 and the rise of hotel booking services has provided significant economic gains. At the same time, the hospitality industry remains in a position to compete on the world market with the largest rental companies in the world, which enables FSH to expand its business in a number of key markets.
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In 2016 FSH earned almost $2 billion in revenues, which represents more than half the industry’s total capital expenditure and well over $30 billion of its annual expenses.
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Despite the fact that the market continues to expand, FSH has found that there continues to be a significant amount of demand for hotels on a number of key segments including hotels, restaurants, rental vehicles, and hotels for the non-motoring segments. This creates opportunity for FSH to diversify its operating budget by moving operations from the hospitality industry to the non-motoring sector and building a strategic brand. It is an opportunity that enables FSH to expand the number of places it serves, to keep up its current performance targets, and increase the number of rooms it offers to its guests.
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FSH is committed to achieving the business goals presented in this report for 2015-16. When