Well-Versed Organization
BBI is a well-versed organization with a specific goal of aiding children in developing countries in attending school to obtain an education. The organization, however, has experienced difficulties in attaining their goal due to a lack of consistent financing and employees required to assist CBOs in developing nations. The proposed plan of action, as illustrated in Appendix F, will be implemented over a 12-week period.
The plan begins with utilizing non-paid interns to manage BBI’s public relations over the first 4 weeks. Interns will have to contact a variety of media outlets (i.e. TV shows, radio shows, magazines, newspapers) and pitching the organization in order to receive free press, positive WOM, and overall awareness. During this period, Anastasoff and Dunphy will continue attending events to network and meet with prospective corporations and executives. This first stage is vital to the overall success of the implementation plan.
Once WOM and awareness is generated, BBI will begin to contact potential employees between week’s 3 to 5. This stage includes contacting potential donor corporations and graduate schools for partnerships, and also specific MBA grads and top executives. WOM and awareness will benefit the likeliness of new members joining BBI and aiding CBOs.
After new employees have been acquired, they will be sent off for Corporate Service Corps for training through week six to prepare them to be sent abroad to CBOs.
The final stage of the plan, spanning from week’s seven to twelve onward, will see MBA grads and execs sent to CBOs in developing countries. BBI will begin providing local CBOs with consultation at educational facilities. MBA grads will be with their respective organization for 6 to 12 months. Execs will have the option of 1 to 12 months with their CBO. By week 8, grads should begin providing their organization with guidance, advice, and leadership learned from both school and time spent with top executives. The success of this stage will determine the overall success of BBI.
In addition to the implementation plan, there are a variety of