McBride Financial Services
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In this paper we will be going over a marketing plan for McBride Financial Services. The plan will be going over the basics of what will be needed to getting a better internet presence up and going and the proper steps to go about getting that accomplished.
McBride Financial Services Marketing Plan
Research
This is where step one will begin is in the research. First thing is going to be in researching. Who we are? What do we want to tell everyone about ourselves? Then once we have figured out that we then need to figure out the best way to get that message across to the audience that we feel best suite what we are looking for in customers. In doing this research the first thing we need to look at is what is our competition doing? Also how are they doing it? Once we have found out what is working for them we need to analyze how well it is working. By determining their strength and weaknesses and then we need to build on that. That will be the whole key in doing this research is to make sure we have a direction to go before we start going anywhere with this marketing plan.
Internet Social Media
Once we have our objectives down it is time to move towards our best media to use and that is the internet with social media and a updated website. Now when updating this site we first need to come up with our new design. Now this is very important because this will be our face on the internet. Now the first thing to consider is updating the company logo and slogan as well. When doing this we will need to make sure that we create something that can be used in printed media as well as internet media. Once we have updated our website it is time to hit the social media market being that it reaches millions of people and it is free to use. The best way to go about this is creating accounts on the top two and those are Facebook and Twitter. Now the key to using these are to bring people to our website to have them view our content there. So with that being said it is very important to have our website updated to be able to provide this up to date information to these possible new clients.
Target Market
Now I think we need to expand our market to the young first time technology driven buyer. As of right now our target audience is:
Professionals purchasing either a primary or secondary residence.
Retirees purchasing a primary or secondary residence.
Families and/or individuals purchasing recreational properties.
Now I think that we really need to focus on the young technology savvy home buyer. Our web site already makes the claim that we are a technically