Essay About Following Items And Sustainable Competitive Advantage

Marketing Question and Anaswers
____________ is the element of the 4 PS responsible for communicating value to the customers.PromotionIdentify the following items included in a SWOT analysis?Threats, Opportunities and WeaknessesIn ___________ analysis, management evaluates the firm’s various products and businesses, and then allocates resources according to the potential profit outlook.Portfolio___________ excellence is when a firm focuses on having high perceived value and effective branding and positioning. ProductThe components of SWOT analysis include the following except which two?Segmentation, Target marketsMatch the macro strategies for developing customer value with the specific actions that organization can take to achieve them.Customer Experience – Loyalty programs and superior serviceOperational Excellence – Excellent supply chain management, strong supplier relations, and human resource management.Product Excellence – Effective branding and positioningLocational Excellence – High density of stores and closer proximity to customersPlace is the component of the four P’s responsible for ____________ valueDeliveringA firm can build sustainable competitive advantage:When it outperforms the competitionThrough some business activities over a long period of timeA __________ competitive advantage is an advantage over the competition that is not easily copied and can be maintained over a long period of time.Sustainable Which of the following is the primary question a mission statement should answer?What type of business are we?Loyalty programs:Give firms the opportunity to learn more about their customersSTP includes which of the following?Segmentation, Positioning Which of the following strategies are frequently used to achieve locational excellence?High density of storesCloser proximity to customersA suitable competitive advantage Is when a firm does consistently better than its competitors and it is not easily copiedOnce a marketer has earned a good service reputation, it can sustain this advantage for a long time because:A competitor is hard pressed to develop a comparable reputationWhich one the following are examples of strengths that might be identified in a SWOT analysis?Licensing of a brandA strong network of retailersFirms achieve operational excellence through which of the following?Strong relationships with suppliersExcellent supply chain managementEfficient operationsWhich of the following strategies are frequently used to achieve locational excellence?Closer proximity to customersHigh density of storesWhen a company focuses on having __________ excellence it may also focus on having good internet presenceLocational Once a marketer has earned a good service reputation, it can sustain this advantage for a long time because:A competitor is hard pressed to develop a comparable reputationBrand _________ means that customers are reluctant to patronize competing firms Loyalty Which of the following are true regarding market share?It defines a product strength in a particular marketIt is the percentage of a market accounted for by a specific entity.