Uk Package Holidays
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The goal for this report is to explain how the uk package holidays developed and the importance of media in it’s growth. It will also try to clarify how the tourism industry became in only 4 decades one of the fastest growing industries and why it can be considered a never ending branch.
The report will also go through the different phases that lead to it’s growth, exploring also airlines, and train travel, travel packages and try to define how the media, through it’s promotion, and importance for the British, affected this industry.
After the conclusion, it will also give some suggestions on how the specific sector could improve.
It was the 1950’s when the tourism sector explored an increment. That was the years when the jet engine was invented and also the year when Vladimir Raitz created the first package holiday, taking a big group over to Corsica and back. During the following years more and more people started experimenting these packages and in the 1960’s there were already tourist operators offering the same packages at very competitive prices. That’s when millions of people started heading for the near Mediterranean locations.
Another significant fact in that period was that the Spanish peseta’s value went down all of a sudden, and the result for the British was that a holiday in Spain turned out very economic and so it attracted many tourists. That’s how it became one of the most popular destinations and still is, nowadays
His competitor, Thomas Cook, also played a big part in this. Up to that moment (1841- 1950’s) he had been the main holiday package organiser, packages that included travel by train. His trips had had a big success among the UK, first destination was Loughborough, but then as other company’s started selling packages, many other destinations developed, places such as Blackpool, Yorkshire, Brighton and s.o.
In the 1950’s he started promoting these “foreign holidays” by broadcasting them in major city halls all around Britain.
His mistake therefore was to not go into the cheaper combination of transport and accommodation as a package and UK population went for “what was cheaper”.
Many tourists, however, when travelling, initially had a hard time integrating with the new culture, food and demanded for their holiday to be somehow more British. And in many destinations this request was accomplished. As an example, many hotels started serving English breakfast, and afternoon tea
In those years, the tourist company’s were promoting themselves giving out travel company books, now called brochure’s that had models in bikini’s on the cover. That attracted the customer to ask for more information. In the end all that tourist were looking for on a holiday was sea, sun and entertainment and all the Mediterranean seaside locations turned out to become very popular.
That’s when Club 18-30 started becoming very popular. It was a selection of package holidays for single or couples, all young people, that were looking exactly for fun, sea and sand. The company eventually failed, but was then rebuilt and named “the club”, eventually sold to Thomas Cook in 1997.
However, little by little the