Youesh Ltd Restaurant Business Plan
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Business Plan[pic 1]-BUSA 2205 Entrepreneurial Management-Kim Chan – A00717000Niklas Lefevre – A00983490Trystan King – A00901332British Columbia Institute of TechnologySchool of BusinessTable of Content1.        Business Overview        41.1. Overview        41.2. Legal Structure        42.        The Market        42.1. Target Market        42.2. Customer profile        52.3. Market Trends        52.4 The Competition        52.5. Competitive Advantage of YOUESHLTD.        63.        3.1. Product range        73.2. Pricing policy        83.4. Promotion strategy        83.5. Customer service strategy        93.6. Suppliers        104.        Operating Plan        104.1. Location        104.2 Research and Development        104.3 Lease Agreement        114.4 Equipment        114.5 Technology        124.6 Environmental        125.        Human Resources Plan        125.1 Key employees        125.2 Business Hours and Shifts        135.3 Organizational Chart        145.4 Job Roles and Descriptions        155.5 Human Resource Remuneration, Benefits and Policies        175.6 Grievance procedure        195.7 Hiring Plan        195.8 Training and Development        206.        Legal        216.1 Floor plan        226.2 Kitchen Plan        236.3 Menu Plan        246.4 Food Safety plan        256.5 Sanitization plan        276.6 Permits        297.        Financial Plan        307.1 Income Statement        307.2 Cash Flow Projection        317.3 Balance Sheet        337.4 Net Worth        347.5 Personal Cash Flow – Trystan King        35

7.6 Personal Cash Flow – Niklas Lefevre        367.7 Personal Status – Kim Chan        377.8 Break Even Analysis        387.9 Revenue Model        398.        Action Plan        409.        Executive Summary        4110.        Appendix        4111.        List of References        41Internet        41Business Overview[pic 2]1.1. OverviewYouesh is a limited service restaurant with a focus on healthy, quick food choices for British Columbians. Located in the heart of fast growing downtown Langley, Youesh caters to the gap in healthy food options where food is quick, healthy, tastes good and served by a company that is focused on sustainability and the environment. Catering to a growing number of active people with healthier lifestyles Youesh serves food that is local, free of hormones, preservatives, steroids and non-GMO whenever possible. Local produce is sourced to reduce its carbon footprint and imperfect produce is used for increased sustainability and reduce the amount of food waste in the community. Trends in the industry show people between the ages of 30 to 55 years who enjoy western culture food see the benefit of paying more to maintain a healthy lifestyle. 1.2. Legal StructureYouesh is Limited Liability Corporation. Shareholders are Niklas Lefevre, Trystan King and Kim Chan. The shareholders are well educated with experience in the industry. The Business plan will reflect their knowledge and show the viability of this business in the restaurant industry.The Market2.1. Target Market [pic 3]YOUESHLTD. will offer breakfast options, healthy burgers, snacks, and drinks. Its target market is the fast food market, but more specifically, fast food which offers healthy alternatives. The fast food market is a mass market. Canadian people spend about $23 billion on fast food items with 4.3 billion visits in fast food restaurant each year[1] which means that every Canadian eats, on average, every third day in such a restaurant.  In addition, it is a growing market, as young people like to consume fast food items while older parts of the population prefer to create their own meals[2]. For that reason, fast food businesses recorded an increase in sales of 4% in 2014[3]. Furthermore, the fast food market is a B2C market (business to customer). This is important to point out because customers´ buying decisions are usually more influenced by emotions than in the B2B (business to business) area which is relevant for the marketing aspects. This applies largely in the fast food industry as the value of a fast food item is individually worth less as there is a great supply of various items. Youesh will target the healthy fast food market segment, which, for now, is being limited to the region of Vancouver,  British Columbia. The greater Vancouver area itself has a population of approximately 2.5 million inhabitants with an average expenditures for food estimated at $7,700 per year[4], per month. All in all, the market potential for this region with its ca. 900,000 households[5] is almost $7 billion.

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Food Safety Plan And Business Plan. (July 4, 2021). Retrieved from https://www.freeessays.education/food-safety-plan-and-business-plan-essay/