Stuhr Case Study
Stuhr Case Study
Table of Contents
Chapter 1
Introduction
Research Question
Limitations
Definitions
Target Group
Report Structure
Research Methods
Critique
Chapter 2
Data Analysis
Questionnaire Analysis
Interview Analysis
Chapter 3
Service Concept
Chapter 4
Market Segment
Chapter 5
The Service Delivery System
Personnel
Job Characteristic Model
Herzberg’s Motivational & Hygiene Theory
Clients
Satisfaction Model
Service Process Matrix
Technology and Support
Chapter 6
Culture and Philosophy
Mission and Vision
The Four Values of Stuhr
Stuhr’s Management
Five Irreplaceable Foundations of Good Management
Chapter 7
Image
Determinants of Image
Brand Equity Pyramid
Chapter 8
The Competitors of Stuhr
The Levels of Competition
Competitive Advantages
7 P’s of Stuhr
7 P’s of Gun-Britt
7 P’s of ChaChaCha
Competitive Analysis
Conclusion of the Competitive analysis
Conclusion
Critique
Bibliography
Appendix
Chapter 1
Stuhr
Introduction:
People are searching for ways to stress their personality, be different and be visible. Image has become a big part of everybody’s life today. We are not an exception, since we are a group of five beauty conscious ladies. That is one of the main factors, which led us to choosing a company in a beauty providing area. Stuhr is our selected company. (Company profile- appendix page 1). It is a chain of hairdressing saloons oriented towards trendy look for both man and woman. For some it is a luxury, for some part of a lifestyle. Stuhr is a place that makes a visible difference in an appearance.
Having researched Stuhr’s website, we found out that their goals towards image are to keep the creativity flowing and to follow the trend, which constantly changes. Stuhr is aware of their customer expectations, which are the hairdressers being an inexhaustible source of inspiration, new thinking and constantly seeing new possibilities in the customer’s hair.
Seeing that they have a good reputation as well as their image, our problem formulation is not really a problem – it is a statement, which we want to analyse.
Research question:
The purpose of the project is to apply models and theories to the chosen company. Our report focuses on image and how the company’s structure affects it. By taking a closer look at the company’s internal analysis and some of the external factors that affect their image, we came up with the following research topic:
How does Stuhr