Kudler Team
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Introduction
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location.
FSP Project Scope
The scope of the FSP project includes all:
Hardware
Software
Infrastructure
Network Components
Documentation
Training
Frequent Shopper Project Stakeholders
The Project Management Institutes (PMI®) Guide to the Project Management Body of Knowledge (PMBOK Guide®) expands this definition to include anyone who, ” is actively involved in the project, or whose interests may be positively or negatively affected by execution or completion of the project.”
A logical first step to identifying project stakeholders is to look at possible stakeholder groups. In general, these can be sorted into three levels:
Level 1 – Stakeholders within the project organization: Senior Management, Sponsor, Customer, Users
The level one stakeholder defines the need and requirements for the project, and controls the traditional project constraints of cost, time, and scope (the “triple constraints”). This includes the organization senior management, the sponsor, and possibly others who, by their position, may influence the project. Senior managers approve and contribute resources to the project, and/or may be users of the outcome of the project. It is in effect senior managements project, and they define the product to be produced.
Level 2 – Stakeholders within the project: Project Manager, Core Team Members, Vendors and Suppliers, Support Staff
At the second level are the project manager and team, and any others operating within the projects triple constraints. These are the people who do the actual work of the project and, therefore, are critically important to project completion, and ultimately responsible for project success.
Level 3 – Stakeholders from outside organizations: Regulators, Licensing Agencies, etc.
The third level of stakeholders includes those not directly a part of the projects organization and not involved in the project work. They are, however, relevant to project success because of their potential impact on the project. This includes those whose support and/or approval is needed to ensure project completion, and include regulatory, licensing, and other agencies who can influence the project. Developing good working relationships to understand both their requirements and expectations is crucial, and requires extra effort to maintain effective relationships because of the distance between them and the project.
FSP Project Stakeholders
Organization
Description
Level
Kathy Kudler
President
Corporate President
Dir. Finance and Accounting
Financial Decisions
Dir. Store Operations
Operations Decisions
Dir. Sales and Marketing
Sponsor
Programmer
Database Administrator
Retail
Front-End User
Software Engineer
Coding and integration
Networking Specialist
Network Analyst and Administrator
System Designer
Hardware Engineer
Chris Angi
Program Management Office
Project Manager
Kent Vesper
Store Manager, La Jolla
Laurie Priest
Store Manager, Del Mar
Juanita Lopez
Store Manager, Encinitas
Frequent Shopper Project Goals Objectives
The primary objective of Frequent Shopper Program (FSP) project is to increase revenue. This will be accomplished by; tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program.
The customer purchase patterns will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items.
Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.
Supporting Measures of Success
Track customer time in the store
Track customer points accumulation
Track customer friend referral
Track customer interaction by location (in store, at home)
Customer Feedback Surveys
Tangible Measures of Success
Ratio of time in store/ points accumulated
Number of referrals/Actual new members
Cost benefit ratio of the FSP
Identify product popularity redeemed
Current Point of Sale Process Flow Chart
Current Process Description
The point of sale process starts out with the cash procedure. The cash procedure will start as either a cash or credit card sale,
If it is a cash sale, then the sale would be entered as a cash sale.
The cash sale data is transmitted to the