Coach Floor Plans
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Coach Floor Plans
Coach, Inc has a different type of retail floor plans within their brand. The overall look is the same but they have floor plans for each retail situation. Coach, Inc has their full priced retail store which can be found in mall all over the world. They also have an “outlet” store which sells the brand at a lower price point. The brand can also be found in different department stores in the malls and military exchanges. Within those three different types of market Coach, Inc has a different floor plan that meets the needs of the brand and the consumer.
The individual full price Coach Retail stores have the come in second inspace when compared to the other two type of selling situations. Coach has full control of what is on the floor in every store. They also make sure that every floor layout for each of the stores is the same during each change in layouts. Coach not only sells purses but they have belts, wallets, scarves, shoes, key chains, and a fragrance. In the stores they make sure each item they sell it highlight in their own way in individual sections of the store. Coach, Inc didnt pick a normal layout such as the rectangular and angular layout. They went with a hybrid of the two. There is ample amount walking space and from every area of the store you can see the other end and they products that are displayed.
They also stuck with low counter/ tables for the midsection of the stores. The lighting is also a key factor on the layout; the lights are positions to highlight the handbags of the current season. The shelves arent cluttered with multiply bags. They walls of each store has white shelves with openings to display the bags. The shelves are crammed with multiply bags. Each bag is places in particular positions not only to highlight the bag itself but the collection of the bags. Wallets also have their own display area. They are places on a table in the midsection of the back end of the store. They are neatly places and organized by size and color, and by collection.
There is also a seating area in the back of the store that seems well placed not only for the customers who are looking at the shoes but for the husbands and children that go in the store with their significant others or mothers. They chairs are comfortable and ambience of the area isnt awkward. The stores midsections are dedicated to scarves, wallets, jewelry, wristlets, as well as the main product that Coach has built its brand on the purse. There are large signs in the store. It is a very sleek and modern look when you walk inside. It was designed to cater to a more affluent customer that doesnt care too much about the price. Coach has left the full price retail store simple and chic. The cash wrap can be found on the side of the store which aligns with the walls. They counter space isnt filled with additional last minute items but with the cleaning and