Advertising
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Advertisement has been part of our life from the beginning. The moment we step into the world, society had been created by the media how we should look like to fit it. According to the article Advertisings Fifteen Basic Appeals, author, Jib Fowles, shows different kinds of audience that the ads catches peoples attentions. According to Fowles, the Calvin Klein Jeans ad appeals the need for sex, and the Gap ad appeals the need for affiliation. Each ads are meant to sell their product to different people.
Gaps advertisement is selling its merchandise generally to young people. Starting with the ads the for the Gap has a four-page ad long, located on the second page of the magazine. This tells us a lot already that Gap is getting bigger and everyone needs to have their product. This ad is promoting their new product of jeans (favorite jeans). Each pages has four different pictures of the favorite jeans. Also, they use artists to help catch peoples attention. Making them think that these are the types of clothes that the celebrities wear nowadays. They have Joss Stone, Brandon Boyd, Liz Phair, Jason Miraz, Michelle Williams, John Legend and Alanis Morissette as models for their ad. Some of the pictures are in black and white, and in color. The black and white are those pictures that the models are showing their faces and have their full body wearing Gaps other apparels. Those in color are showing only their jeans. They are more focused on the jeans rather than artists face. However, they seem to be comfortable and enjoy the clothes that they are wearing. The audiences for the Gaps ads are males and females.
The Calvin Klein Jeans ads tries to get the mens attentions by having a woman sitting on the porch and tries to seduce the audience by her beautiful eyes. The woman is wearing the Calvin Klein Jeans, a big belt, and a jacket with furs and nothing underneath the jacket. The jacket is open and cover the breasts of the woman on the ad. The picture is in black and white color to reminds us what she would look like in the dark. It sends a message to men to buy it for their women. Their women would like the model if they choose to buy their clothes.
Both the ads have different audience, the Gap has both the sexes and the Calvin Klein tries to get the mens attention to buy for his girlfriend or wife. Advertising has an influence on those clothes we wear.