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Advertisement has been part of our life from the beginning. The moment we step into the world, society had been created by the media how we should look like to fit it. According to the article Advertising’s Fifteen Basic Appeals, author, Jib Fowles, shows different kinds of audience that the ads catches people’s attentions. According to Fowles, the Calvin Klein Jeans ad appeals the need for sex, and the Gap ad appeals the need for affiliation. Each ads are meant to sell their product to different people.
Gap’s advertisement is selling its merchandise generally to young people. Starting with the ads the for the Gap has a four-page ad long, located on the second page of the magazine. This tells us a lot already that Gap is getting bigger and everyone needs to have their product. This ad is promoting their new product of jeans (favorite jeans). Each pages has four different pictures of the favorite jeans. Also, they use artists to help catch people’s attention. Making them think that these are the types of clothes that the celebrities wear nowadays. They have Joss Stone, Brandon Boyd, Liz Phair, Jason Miraz, Michelle Williams, John Legend and Alanis Morissette as models for their ad. Some of the pictures are in black and white, and in color. The black and white are those pictures that the models are showing their faces and have their full body wearing Gap’s other apparels. Those in color are showing only their jeans. They are more focused on the jeans rather than artists’ face. However, they seem to be comfortable and enjoy the clothes that they are wearing. The audiences for the Gap’s ads are males and females.
The Calvin Klein Jeans ads tries to get the