Essay About Gas Stations Cluster And Market Place

Gas Stations Cluster Together – Case Study – 12121212
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Gas Stations Cluster Together
Case:
Gas Stations cluster together:
-location matters
-location is most important differentiator
-drive into intersection, see all gas stations, then look at all prices and choose cheapest
-this causes price war
-agglomeration effect
-demand at an intersection is biggest
-if one gas station is full, choose another
-some differentiation because of location (not willing to drive across the street)
first price you put out is the one that frames the value of the product
-if you come in and see 180 marked down from 300, you feel good about it – the 300 frames how you feel about paying 180 (important in fashion goods)
-fashion goods – women bathing suits, the price is the only thing you have to frame the value, not the fabric
-people who care about fashion are usually price insensitive and will pay the higher price
2. competition based pricing
-look at market place and see what competition is charging
P = Competition price + or – x
-x means if your product is better, set the price higher; if your
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(2016, 02). Gas Stations Cluster Together. EssaysForStudent.com. Retrieved 02, 2016, from
“Gas Stations Cluster Together” EssaysForStudent.com. 02 2016. 2016. 02 2016 < "Gas Stations Cluster Together." EssaysForStudent.com. EssaysForStudent.com, 02 2016. Web. 02 2016. < "Gas Stations Cluster Together." EssaysForStudent.com. 02, 2016. Accessed 02, 2016. Essay Preview By: 12121212 Submitted: February 25, 2016 Essay Length: 277 Words / 2 Pages Paper type: Case Study Views: 548 Report this essay Tweet Related Essays Radio Station Research Table of Contents Introduction 2 Scope of the Study 3 Methods Used 3 Results 5 Age 5 Time of Day 6 Location 8 Recommendations 10 2,494 Words  |  10 Pages Gas Price Elasticity Gas Price Elasticity The Energy Information Administration of the Department of Energy began tracking weekly gasoline prices in 1990 by means of a survey of 1,327 Words  |  6 Pages Cure for High Gas Prices The gas station attendant came outside. Wow, I thought, full serve! Ignoring me, she flung a magnetic price decal on top of the price per 873 Words  |  4 Pages Business Plan for Total Gas Stations Marketing Communication: Project Report | #HitTheTotal ________________ About the brand Total S.A. is a French oil and gas company that was founded in 1924. It 2,725 Words  |  11 Pages Similar Topics Swat Analysis Victoria Station Restaurants Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter