Organizational Planning: General Growth Properties, Inc.
Organizational Planning: General Growth Properties, Inc.MGT/521March 23, 2014Organizational Planning: General Growth Properties, Inc.A basic and direct model that measures a company’s strengths, weaknesses, opportunities and threats is known as SWOT analysis. This is a method of using environmental analysis information which is separated into two parts consisting of Internal (Strengths and Weaknesses) and External (Opportunities and Threats) that aid to determine a company’s strategic and operational plans to attain sustainability. General Growth Properties, Inc. is a Real Estate Investment Trust (REIT) with their primary business is being an owner and operator of best-in-class retail properties which provide outstanding environment and experiences throughout the communities, consumers, employees retailers, and shareholders. This paper will create strategic and operational plans based on GGP’s SWOT analysis through an explanation of how the related goals will be achieved and the effect of planning decisions on the internal and external stakeholder (GGP, 2015).
How to Achieve Strategic and Operational PlansGGP’s strategic goal is to develop a sustainability program that complements overall operation and provides the best practices for day-to-day center operations. Through strategic planning this goal can be achieved by exploring ways to foster energy efficiency, conserve natural resources and reducing waste. Based on GGP’s weaknesses of limited geographic coverage and low occupancy rate in the United States, GGP created and in-house Energy Department which focuses on reducing energy consumption. GGP can use this as an opportunity to develop properties to improve earnings through upgrading energy management systems, LED lighting along with installing solar panels in their existing locations (GGP, 2015).The operational goal is to minimize environmental impact—increase refuse recycling and the use of green cleaning supplies and maintenance products can be accomplished through operational planning. Through operational planning this goal can achieved by reporting greenhouse gas emissions, adopting a Global Reporting Initiative (GRI) to ensure achievements are measured and documented in a manner consistent with global best practices and installing cistern that collects rainwater then reused to irrigate mall landscaping. Based on GGP’s threat of intense competition in the REIT industry, GGP has developed a process in which discussions to understand environmental issues that impact the community are held with local organizations and city leaders. GGP can use their strength of a strong market presence to continue investing in the longevity of the communities (GGP, 2015).