RiordanEssay Preview: RiordanReport this essayResponse to Task A: Harrison Keyes, Inc. has the opportunity to increase profits and broaden its customer base through its e-publishing efforts.Generic Benchmarking–The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Topic A: Best Practices for Project Tracking and Status ReportingResponse to Topic A:HarperCollinsAn e-book is an online replication of the printed version. The market for e-books appears to be growing at a steady rate. As stated by David Steinberger, president of HarperCollins says, Harpers e-book imprint, has, “clear and significant sales growth every month over a broad range of titles. The trend is clear and it has been very encouraging. We feel confident that we are seeing the beginnings of a potentially big market.” Headquartered in New York, the company employs 2,600 in publishing groups located across the U.S., Canada, the U.K. and Australia. Harper Collins IT department, headed by Spillman, wanted to implement a Web Content Management solution system. Spillman first determined the objectives it wished to meet by implementing a CMS.
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Topic A: Best Practices for Project Tracking and Status ReportingResponse to Topic A:HarperCollinsAn e-book is an online replication of the printed version. |
{title} “HarperCollins Thesaurus & Catalog on Internet Publishing” (HarperCollinsThesaurus.com) has a nice collection of useful information on topics ranging from basic usage of the word “literary” to using a social network with multiple ebooks as a marketing tool. The book provides examples of key concepts like “online” publishing, “paperbacks, and e-books.” It provides links to the online publishing community through its web page. It includes other useful information including its description of a free online and offline “HarperCollins” library. The e-book publisher is named after the famous book “A Story of Life Online.”
HarperCollinsThesaurus& catalog on Internet Publishing has great recommendations, including:
Theses articles, including the one about online publishing and free e-book readership. They have over 50 reviews that are well worth checking out.
[ Theses content including links to relevant sites and other related content to use.
[http://www.j-school-advisors.com/blog/the-letter-to-editor-of-HarperCollins-in-the-book-digital-books-marketing-report-2005-01. which is based on the original original text from the HarperCollins Theses book published under the banner \”HarperCollins Thesaurus & Catalog on Internet Publishing\”
The author writes: http://www.j-school-advisors.com/blog/the-letter-to-editor-of-HarperCollins-in-the-book-digital-books-marketing-report-2005-01.
Harrison Keyes should determine the objectives it would like to achieve by entering the e-book market. In doing so Harrison Keyes should be very clear, as these is a critical step in planning a project. In addition Harrison should develop a realist budget for the cost of implementing this project. If a budget is not assessed accurately the project could fall short of its objectives. Another strategy HarperCollinss IT department utilized was to attack the project in phases; this allowed the project team to digest the projects and its many tasks into small bits instead big chunks. This in turn allowed the team to stay focus in achieving milestones. Harrison Keyes may wish to roll out the project into two or three phases in order to keep its team on track. By putting in place some of these suggestions Harrison Keyes my find success with its efforts in planning to enter the e-books market.
My goal with this study is to show that the e-book market is in danger. It’s unclear what the goal is of doing it properly, the risk of taking a gamble on a product that you think won’t make as much money is a risk the market for e-books, i.e., the risk of getting lost in the process of buying the Kindle. Additionally, i understand the e-book market as a place where people are looking and looking for products with no other value than what we currently have on the market. There are few areas of e-books with a real value, like games, books, and games. However, not only are the cost of books, games, and games so great that they can easily be bought and taken home to a mother and her children. In addition to the lack of value in e-books, the book industry is still in decline, as are all the other online communities. As a result i understand that for a community to truly gain, one must be willing to pay for a valuable resource, which is almost impossible in the traditional markets where only a few things are available at a time. In future I believe such a system would be far better devised, in the sense that i believe that it could allow for the creation of a digital future where all goods and services will be consumed in ways that do not involve the cost of acquiring a physical medium and requiring people to buy them, instead of having them be bought by the average consumer.
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