Essay About Given Opportunity And Given Threat Pose

Marketing Plan
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Industrial Marketing Plan Template
Executive Summary
Summary
Table of Contents
Current Situation
Market Situation
Market Size (units, dollars, shares) over past years
Typical growth
Market and Geographical segments
Industrial segments
Customer needs and perceptions
Buying behaviour trends
Product Situation
Sales
Prices
Contribution margins & net profits
..past years….table
Benefits: why do customers buy this product ?
Competitive situation
Major Competitors identified
Size of each competitor
Goals
Market Share
Product Quality
Marketing strategies
Distribution Situation
Largest customers
In 2 y / 5 y
Why customers buy from us
Supply Chain Maps
Suppliers à Manufacturer (us) à customers
Critical planning information
Inventory Holdings along the supply chain
Macroenvironment Situation
Broad trends
Demographic
Economic
Technological
Political / Legal
Social / Cultural
Opportunity and Issue Analysis
Opportunities and Threats facing the business
List of Opportunities………brainstorm, affinity, pareto
List of Threats
Analysis: what can a given opportunity be developed to ?
Priority!!! What do we really need to take advantage of?
What risk does a given threat pose to this market ?
Ranking…which ones do we really need to worry about ?
What do our customers think of us in this business?
Strengths