Marketing Planning Group Assignment – Essay – Shi Khi
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Marketing Planning Group Assignment
Debate on globalizationThough global business has been growing rapidly in recent decades and globalization seemsinevitable, it is not without controversy, and the critics offer a few key arguments.1. Some people lose while others gain, both in absolute and relative terms.2. Countries diminish their sovereignty.3. National cultures change and become diluted.4. Governments have fewer ways to monitor companies and hold them accountable.The debate on globalization will continue as people try to make sure that the benefits of globaltrade outweigh the costs for all countries, not just a select few. Through the process, globalorganizations like the WTO and UN will work to provide a framework to level the playing fieldfor all countries, promote and protect the rights of workers and basic human values everywhere,and encourage companies to be responsible global citizens.Every day we hear people talk about how the world is shrinking. Advancements intransportation and communications are bringing people from all over the world in closer contactwith each other, making them more aware of what is available and what they might sell topeople abroad. They may argue about borders, religions and politics. But, take a look aroundand you will see many people are demanding goods and services from the same countries thatthey may have felt so uncomfortable coming into close contact with. They are sipping Cokes,paying for meals with American Express cards, driving Toyotas and Mercedes’s and wearingshoes made in Italy, Vietnam or Brazil.Global business has been growing rapidly in recent decades because of technological expansion,liberalization of governmental policies on international trade and resource movements,development of institutions needed to support and facilitate international transactions andincreased global competition. Because of all these factors, companies increasingly use foreigncountries as a source of both production and sales.Globalization has become inevitable. All countries permit some level of foreign trade, althoughsome permit more than others. Most governments have conclusively decided that global trade

and investment can benefit their countries and their people. Private companies have alsorealized that the best opportunities for growth and profits often come from outside their homecountries.Despite the pervasive influence of globalization, it is hard to pin down one definition that willsuit everybody. For our purposes, globalization refers to an interdependent world economy inwhich people in one part of the world interact with people in another part as buyers, sellers orintermediaries.1. Some gain some loseDespite the growth of global trade and investment, there’s very little consensus on whetherglobalization has benefitted the majority of people it has impacted. Advocates of global tradeand investment, who often come from developed areas like the United States, Canada andWestern Europe, argue that globalization, by giving consumers more choices and forcingcompanies to compete, has created economic growth and millions of jobs. This growth hasprovided investment for building roads, airports, factories and basic infrastructure in lessdeveloped countries. During the 1990s, foreign investors poured over $1 trillion into developingcountries like India, China, Brazil and Mexico, raising the standard of living faster than mostthought possible in a single decade.Despite this progress, critics argue that increased globalization has contributed to incomeinequalities–both between and within countries. Critics also argue that when companies moveproduction from a developed to a developing country to take advantage of cheaper laboursupply, they barely improve the economic well-being of their new workers while causingimmeasurable hardship to the workers they displaced. Although this displacement is similar towhat occurs from technological changes, workers react differently. In developed areas like theUnited States or Europe, frustration from workers displaced by globalization has lead toincreased support for protectionism rather than job retraining. Critics also claim that the costsavingsfrom using cheaper labour go mainly to shareholders in developed countries rather thanto consumers or to stake holders in developing countries.

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(2018, 09). Marketing Planning Group Assignment. EssaysForStudent.com. Retrieved 09, 2018, from
“Marketing Planning Group Assignment” EssaysForStudent.com. 09 2018. 2018. 09 2018 < "Marketing Planning Group Assignment." EssaysForStudent.com. EssaysForStudent.com, 09 2018. Web. 09 2018. < "Marketing Planning Group Assignment." EssaysForStudent.com. 09, 2018. Accessed 09, 2018. Essay Preview By: Shi Khi Submitted: September 26, 2018 Essay Length: 1,436 Words / 6 Pages Paper type: Essay Views: 282 Report this essay Tweet Related Essays Ups Marketing Plan Advanced Marketing Management Marketing plan for United Parcel Service Mission Statement: "End-to-end global supply chain provider." Executive Summary: The company analysis shows that UPS is 2,237 Words  |  9 Pages Kfc Marketing Plan Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the 691 Words  |  3 Pages Chick Fila Marketing Plan Abstract According to research, in 2005, Chick-fil-A reported sales of more than $1.9 billion. It is documented that the company had 38 years of consecutive 1,999 Words  |  8 Pages Fosters Group Marketing Plan 2005 Fosters Group Marketing Plan 2005 Table of Contents Executive Summary Page 3 Situational Analysis Page 4 SWOT Analysis Page 4 Our Mission Page 4 Our 2,170 Words  |  9 Pages Similar Topics Day Spa Marketing Plan H3 Hummer Marketing Plan Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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Global Business And Level Of Foreign Trade. (June 2, 2021). Retrieved from https://www.freeessays.education/global-business-and-level-of-foreign-trade-essay/