Global Communication
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By thoroughly examining any situation one can find several issues and opportunities. In looking at the scenario dealing with Global Communications, this also holds true. The first issue that comes to mind when examining the Global Communications scenario is that of the stockholders. The stockholders are losing faith in the industry’s ability to rebound from the losses they have taken on their investments. This can relate to Murphy’s Law, “If anything can go wrong it will”. According to De Janasz, Dowd, and Schneider, the Chinese symbol for the word problem translates into the word opportunity.
Since many problems can translate into opportunity, there still is an opportunity that may arise from this situation. Due to the fact that the stock has had more than 50 percent depreciation, this could be an opportunity for some to take advantage of the low price of this stock. While in doing so, one must have faith that the market will replenish itself and in turn there lies the opportunity to make a significant return on their investment. The can help Global by getting the “Buzz” going again with stock sales on the rise.
One way the Global Communications senior leadership team has chosen to deal with these problems could lead to a whole new set of issues. The senior leadership team has identified certain cost-cutting measures that will hopefully improve profitability. One way to cut costs would be multiple layoffs. This is a major issue not only for the stock prices, but also for the employees who stand to lose their jobs. “Highly complex situations, like corporate reorganization, are ambiguous, unpredictable, hard to analyze, and often emotionally laden. Managers spend considerably more time analyzing these situations because they rely on more sources of information during their deliberations. There are no set solutions to complex problems or situations,” (Kreitner & Kinicki, 2004).
Once you get past the complexity of this managerial problem by laying off several employees this will obviously lead to the opportunity to improve profits. By laying off employees not only will you cut cost in outgoing salaries, but also insurance costs and other intangibles. Hopefully taking these measures the company will be able to get itself turned in a positive direction, head upwards.
Another important issue that can possibly arise from this situation is the fact that Global Communications plans to market itself more aggressively. Well, this costs money! By marketing itself on an international level, this will cost a lot of money. Many strategies must be put in place to get this kind of marketing rolling, which will cost more money. In my mind this is defeating the purpose of cutting costs.
When putting an effective plan into place one must be creative, and use certain strategies to solve a given problem. According to De Janasz, Dowd, and Schneider, convergent thinking is starting with