Global CommunicationsEssay title: Global CommunicationsGlobal Communications is a corporation that is in a transitional period in its life. The industry is changing and Global Communications needs to rise above the rest and become a leader as they have in the past. Many problems arise with becoming an industry leader, but with analysis and hard work Global Communications will become an industry leader not only in communications but an industry leader on how to run a major corporations.
Global Communications is facing a changing market. Three years ago Global Communication’s stock traded at $28 per share. Today it trades at $11 per share. The problem is competition. Phone companies are competing for the same consumers for local, long distance and international services. Cable companies are offering package deals that include the consumers telephone, cable television, and Internet services. Global Communication will implement the following plan to insure its viability.
Situation AnalysisIssue and Opportunity IdentificationGlobal Communications is facing a changing market. Three years ago Global Communication’s stock traded at $28 per share. Today it trades at $11 per share. The problem is competition. Phone companies are competing for the same consumers for local, long distance and international services. Cable companies are offering package deals that include the consumers telephone, cable television, and Internet services. Global Communication is also facing a crisis of the bottom line. If they do not decrease the overhead and increase the profit margin they will not be in business long.
Stakeholder Perspectives/Ethical DilemmasThe stakeholders in this scenario all have interests, rights, and values. The main stakeholders in this scenario are the senior executives at Global Communications, the Technologies Workers Union employees who work for Global Communication and the union workers who work for the other competing corporations. The consumers are another set of stakeholders in this scenario. All three of these groups can be broken down into smaller groups, or even can include just on individual. All the stakeholders in this scenario have rights, values, and interests, and some other the rights, values, and interests compete with each other for the end goals.
Maria Antez is the Vice President and liaison to Global Communications. On a personal level she feels defeated due to the outcome of the last contract negotiations is which the union workers lost some of their educational and health benefits. Maria values her appearance in the professional world, and has an interest in making sure that she does not lose any further benefits or other concessions in future negotiations. Maria also knows that she needs to maintain a working relationship with Global Communications executives. Maria believes that she had the right to be a part of any strategic discussions involving the union workers. “Conflict is a process in which one party perceives that its interests are being opposed or negatively affected by another party” (Kinicki & Kreitner, 2003, p. 486) Katrina Heinz is the CEO of Global Communications; her interests lay with the stockholders and the members of the board to which she reports. She values her appearance and needs to make sure that is getting financial results as quickly as possible to prove to the stockholders and the members of the board that they made the right decision in hiring her to run Global Communications. Katrina believes that the union workers will go with their idea because it will save the company and increase jobs. While this may be the case the union feels left out and that they are being not only taken advantage of but that their input to the situation is not valuable.
Problem StatementGlobal Communications will improve communications and continue to grow to become an industry leader in telecommunications by increasing profitability and retaining it best employees.
End-State VisionGlobal Communications is an industry leader because of their employees and superior products. They treat everyone with respect and open communication. They have decreased employee turnover by offering non-monetary incentives such as employee discounts of goods and services that Global Communications offers, and its industry partners offer. Its partnerships with other companies have increased its profitability by decreasing its overhead. For example, the alliance with a satellite company has allowed Global Communications not to launch and maintain its own satellite, which in turn saves millions. Its new calling centers in India and Ireland has become a huge success because of a benchmarking technique used. They have realized the communication problems between customer and call representative
Consequently, Global Communications has become an industry star.
The key to making a company succeed in your market is educating your customers so they will trust you without any of the pressure in the marketplace.
If you want your product to win a share of a market, you have to create or have bought a reputation with your customers. In other words, you need to set expectations and drive engagement. Therefore, in a market like Hong Kong, you need to have a great relationship with your customers.
Since most of China is already a market that will change quickly in the next 10 years or so, it is a great idea to grow your business in a way that you can reach out to your customers and to influence their ideas of what you want to do as an international company. You can do this by using your brand and your existing marketing. You do not need to set yourself up to be like the average American consumer, but you do have the power to turn your customers’ ideas back into marketable value (i.e. give them a reason to buy your company!). What the Chinese do like is to build trust with potential customers.
We can learn from people who have the same views. There has been a lot of research already demonstrating a good result from customer loyalty programs. But most people know more about people by talking to them. Also, in China, trust is built to get people who are just interested in the company more interested with your product and service, especially you. People with more positive views will love Global Communications because it will give them more confidence and understanding instead of just giving away their favorite company. So it is especially worth doing that in the early years to build trust for your company.
At these times, you should not spend the money to put in an effort such as opening a new company or investing in an old one.
Finally, if the money is good enough, invest the money in a good company. You can take advantage of such opportunities to grow your business which will also give you opportunities to attract customers.
This website is just one way to learn from people who have the same views and the same vision for a company. When you are new, you are always amazed or surprised at how many other people are like your opinion of your product or service.
Conclusion
In this series, you will hear about the many ways in which Global Communications has moved forward with its business. One of the most important steps for Global Communications is expanding its product range and its advertising footprint. There are always new competitors and some companies that are out of control. The world is changing, there are so many new business models and innovations that need to be made. Our view is that, to make a successful business, Global Communications needs to be more than just a simple company. Global Communications is important because it is the starting point to improve the ability of foreign companies and people to reach customers. The best way is to do this so that other companies can build their business and attract customers for you so that you can continue growing.
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Global Communications is a startup with no fixed-term business concept and a core team that can grow every step of the way. In many ways we consider it a startup and our team has been through more than we have been able to do. We do not want to