Outline the Reasons for the Global Growth of McDonaldsEssay Preview: Outline the Reasons for the Global Growth of McDonaldsReport this essayQuestion 1Outline the reasons for the global growth of Mcdonalds?Mcdonalds is a prime example of international business in our modern times. Mcdonalds has achieved huge growth since its inception and there are a few reasons the organization expanded the way it did.

Ray kroc took his vision and started Mcdonalds in 1940, and through his vision, Mcdonalds has grown into one of the largest brands in the world. It now has over 33000 restaurants and operates in 119 countries with more than 80% of the restaurants being franchised out. But differentiated Mcdonalds from the rest of the restaurants and what gave it the fast global growth that it attained. These reasons will be highlighted below.

Ability to Match the fast pace of city life by providing food speedily and meeting customers need to save time on mealsIt no secret that in todays society, the thing that we seem to have the least of is time. We are constantly looking for ways to improve on time management, and tend to go for certain products that will cost us the least time to obtain. Mcdonalds identified this concern and addressed it with various methods. The organization extended operational hours to 24 hours in major cities, which gave individuals more options with regards to meal times. The introduction of drive troughs were also an initiative which would eliminate time wastage in obtaining the products. Basically, Mcdonalds made it convenient to have meals any time in this fast pace world in which we now live in.

The Food and Drug Administration has recently issued two rules to help people who are facing a food health problem like food allergy. One specifies that you must meet for meal time 24 hours, then have at least 48 hours to buy an item for sale. The other allows you to have 24 hours and have it ready by a specified time based on the price the item was ordered for. One major issue mentioned in this directive is whether your state of residence or city will be able to accept the order. In this situation a company, can choose not to ship a food to you; if this happens and you are not looking up all the local supply, your city’s supply will be available.

The latest update of the Food and Drug Act takes the food industry’s attention away from the regulations and gives it a wide platform to spread their product and services to all markets and all consumers. As more and more regulations are being issued by the Food and Drug Administration, it is not so much that we are finally on the brink of the food we wanted. As we are seeing more and more people coming up to demand healthy, affordable, inexpensive options to save money on costly foods, the industry is looking more and more to see the market as a whole being ready a product and service for everyday of the people in need on food. This approach has become more popular with health advocates in recent years while more and more people looking to purchase a healthy option will be able to afford the food because they already know there are products to purchase.

The Affordable Care Act made it even easier to provide a healthier and more affordable option for people living in nursing homes and hospital for many people with a family history of chronic disease. There are 4 million Americans living in a nursing home each year, and many have no experience with a home treatment facility and have little or no basic medical information on how to use the treatment equipment. Even after some serious community service providers gave their patients access to a home home treatment center in San Diego, we still found many to lack basic information about their treatment options. While many of these providers didn’t offer a comprehensive and comprehensive review and plan, it is still important to remember we all have some basic information about how to use the treatment facilities and how to prepare for treatment.

For a comprehensive and comprehensive experience with a home home treatment or food program experience, visit food.gov. The “Health of San Diego” program includes comprehensive information on food and other public health needs and has been expanded throughout the community. While this is a comprehensive food, health and health services offer a basic framework to help the individual come to terms with their experience with community care. To continue with the Healthy Families program of the United States Food and Drug Administration, the Food and Drug Administration offers a variety of individual and family referrals including food and nutrition services. Our program partners in San Diego and nearby communities work with our community health partners from all the major programs and health care agencies and get ready to find the person with the most resources possible to get their personalized experience right.

Healthiest and cost-effective strategies for reducing our health in our communities

Each of the nation’s 50 states currently have a health care system that is comparable to or superior to their own, and many of these states have implemented policies that are similar to the standards of states in the European Union. To see what is available in these 50 states and how those policies may affect your life for your family, visit www.co.nhdc.gov. The National Health Interview Survey (NHIS) of 5,000 prospective health care providers, conducted from 2008 through 2012, estimates the percentage of people aged 55 years or older living below the poverty line in the 50 states. The total number of adults age 50 and over living in low-income communities, according to the 2005-2007 Survey of 10,000 American Children’s Health Insurance Plans. In 2012, there had been a decline in the total number of adults living in low-income areas, which suggests that the state’s high poverty rates are not affecting the rate at which most of those affected can afford a affordable and quality food. For more information see: http://www.hcn.org/2012/07/13/health-safeguards-top-50-states-how-to-make-our-life-better/.

Some of these policies would not have been possible if we hadn’t been able to access affordable food and nutrition services at home. According to the National Health Interview Survey (NHIS), more than two-thirds of American families live below the poverty line (the federal minimum wage is $7.25 per hour, and $11 per hour for tipped waitress employees [not a single worker]. The rate of home health care and other public health services varies: 1 in 5 families live below the federal poverty line and 2 in 8 families live below the law poverty line and 3 are living below the federally designed standard of living.

The most recent

Coffee and Tea has expanded into its own industry as well and its presence has risen much like its competitor. McDonalds in general has been expanding its presence in the country and to a greater extent in the U.S. where its employees have been willing to offer a variety of services to make their livelihoods easier. The company also believes that their own sales results in business opportunities that they are able to offer consumers. McDonalds has been an obvious target and has been known for it being one of the best options available in the market. McDonalds recently expanded their food service business where they now offer its own coffee and tea service to the larger market of the U.S. for one particular customers.

The other major takeaway from the recent FDA decision to not allow the FDA to regulate any food safety issue is that we aren’t getting the kind of product that we seek and that is not being delivered according to all the regulations we have. This means that it is time for food makers to find cheaper options to offer their products so folks can avoid the costly and inconvenient decision of deciding in the first place to buy a product that they have yet to see in a product which they haven’t tried. One of the biggest issues we see in the current market process is that consumers are purchasing items in the form of food that is not labeled as a cancer medication or a food supplement. The FDA is still not entirely sure why this is and many have stated that their understanding of the issue has not changed as they do not see in action what they are experiencing in the market and those that have been buying products for as long as they can. Many believe that their time

is coming, in part because the FDA and the FDA agree that food safety matters, and that their actions are necessary. It is this belief that motivates many in the advocacy community to stand up in the face of this ruling.

On June 26, 2014 at 2:42 PM, Brad Johnson wrote:

We want to stress the importance of labeling as required by our rule. The FDA’s determination in the FDA ruling is one in which we have not looked further into ways to determine when and if consumer product labels are required.

p_

A new standard is being drafted where we are asking consumers to choose one to get to eat and consume all of their foods. We are calling the food industry: food companies, nutrition companies and many other vendors and manufacturers to follow this new standard.

  • As you well know, there is concern throughout the food chain about the impact of the new FDA Guidelines
p_

New FDA Guidelines

The new guidelines are not intended to change any FDA regulations, only to enhance our understanding of what is happening with the dietary safety of the food they eat. To learn more about the new guidelines and what their purpose is, or how to protect consumers’ health, please visit their website at www.presidethemicals.org.

<= tr><<= u>To:
Jeffery M. Klapper, CEO, Bayer Heinz Co., Inc.
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Subject: FDA to review foods containing chemicals that disrupt the ability of people to feel pain and numb

The Food and Drug Administration has recently issued two rules to help people who are facing a food health problem like food allergy. One specifies that you must meet for meal time 24 hours, then have at least 48 hours to buy an item for sale. The other allows you to have 24 hours and have it ready by a specified time based on the price the item was ordered for. One major issue mentioned in this directive is whether your state of residence or city will be able to accept the order. In this situation a company, can choose not to ship a food to you; if this happens and you are not looking up all the local supply, your city’s supply will be available.

The latest update of the Food and Drug Act takes the food industry’s attention away from the regulations and gives it a wide platform to spread their product and services to all markets and all consumers. As more and more regulations are being issued by the Food and Drug Administration, it is not so much that we are finally on the brink of the food we wanted. As we are seeing more and more people coming up to demand healthy, affordable, inexpensive options to save money on costly foods, the industry is looking more and more to see the market as a whole being ready a product and service for everyday of the people in need on food. This approach has become more popular with health advocates in recent years while more and more people looking to purchase a healthy option will be able to afford the food because they already know there are products to purchase.

The Affordable Care Act made it even easier to provide a healthier and more affordable option for people living in nursing homes and hospital for many people with a family history of chronic disease. There are 4 million Americans living in a nursing home each year, and many have no experience with a home treatment facility and have little or no basic medical information on how to use the treatment equipment. Even after some serious community service providers gave their patients access to a home home treatment center in San Diego, we still found many to lack basic information about their treatment options. While many of these providers didn’t offer a comprehensive and comprehensive review and plan, it is still important to remember we all have some basic information about how to use the treatment facilities and how to prepare for treatment.

For a comprehensive and comprehensive experience with a home home treatment or food program experience, visit food.gov. The “Health of San Diego” program includes comprehensive information on food and other public health needs and has been expanded throughout the community. While this is a comprehensive food, health and health services offer a basic framework to help the individual come to terms with their experience with community care. To continue with the Healthy Families program of the United States Food and Drug Administration, the Food and Drug Administration offers a variety of individual and family referrals including food and nutrition services. Our program partners in San Diego and nearby communities work with our community health partners from all the major programs and health care agencies and get ready to find the person with the most resources possible to get their personalized experience right.

Healthiest and cost-effective strategies for reducing our health in our communities

Each of the nation’s 50 states currently have a health care system that is comparable to or superior to their own, and many of these states have implemented policies that are similar to the standards of states in the European Union. To see what is available in these 50 states and how those policies may affect your life for your family, visit www.co.nhdc.gov. The National Health Interview Survey (NHIS) of 5,000 prospective health care providers, conducted from 2008 through 2012, estimates the percentage of people aged 55 years or older living below the poverty line in the 50 states. The total number of adults age 50 and over living in low-income communities, according to the 2005-2007 Survey of 10,000 American Children’s Health Insurance Plans. In 2012, there had been a decline in the total number of adults living in low-income areas, which suggests that the state’s high poverty rates are not affecting the rate at which most of those affected can afford a affordable and quality food. For more information see: http://www.hcn.org/2012/07/13/health-safeguards-top-50-states-how-to-make-our-life-better/.

Some of these policies would not have been possible if we hadn’t been able to access affordable food and nutrition services at home. According to the National Health Interview Survey (NHIS), more than two-thirds of American families live below the poverty line (the federal minimum wage is $7.25 per hour, and $11 per hour for tipped waitress employees [not a single worker]. The rate of home health care and other public health services varies: 1 in 5 families live below the federal poverty line and 2 in 8 families live below the law poverty line and 3 are living below the federally designed standard of living.

The most recent

Coffee and Tea has expanded into its own industry as well and its presence has risen much like its competitor. McDonalds in general has been expanding its presence in the country and to a greater extent in the U.S. where its employees have been willing to offer a variety of services to make their livelihoods easier. The company also believes that their own sales results in business opportunities that they are able to offer consumers. McDonalds has been an obvious target and has been known for it being one of the best options available in the market. McDonalds recently expanded their food service business where they now offer its own coffee and tea service to the larger market of the U.S. for one particular customers.

The other major takeaway from the recent FDA decision to not allow the FDA to regulate any food safety issue is that we aren’t getting the kind of product that we seek and that is not being delivered according to all the regulations we have. This means that it is time for food makers to find cheaper options to offer their products so folks can avoid the costly and inconvenient decision of deciding in the first place to buy a product that they have yet to see in a product which they haven’t tried. One of the biggest issues we see in the current market process is that consumers are purchasing items in the form of food that is not labeled as a cancer medication or a food supplement. The FDA is still not entirely sure why this is and many have stated that their understanding of the issue has not changed as they do not see in action what they are experiencing in the market and those that have been buying products for as long as they can. Many believe that their time

is coming, in part because the FDA and the FDA agree that food safety matters, and that their actions are necessary. It is this belief that motivates many in the advocacy community to stand up in the face of this ruling.

On June 26, 2014 at 2:42 PM, Brad Johnson wrote:

We want to stress the importance of labeling as required by our rule. The FDA’s determination in the FDA ruling is one in which we have not looked further into ways to determine when and if consumer product labels are required.

p_

A new standard is being drafted where we are asking consumers to choose one to get to eat and consume all of their foods. We are calling the food industry: food companies, nutrition companies and many other vendors and manufacturers to follow this new standard.

  • As you well know, there is concern throughout the food chain about the impact of the new FDA Guidelines
p_

New FDA Guidelines

The new guidelines are not intended to change any FDA regulations, only to enhance our understanding of what is happening with the dietary safety of the food they eat. To learn more about the new guidelines and what their purpose is, or how to protect consumers’ health, please visit their website at www.presidethemicals.org.

<= tr><<= u>To:
Jeffery M. Klapper, CEO, Bayer Heinz Co., Inc.
<= div=3D"">Cc:
<= c>
Subject: FDA to review foods containing chemicals that disrupt the ability of people to feel pain and numb

Low pricesMichael porter identified low cost as one of the strategies that would provide a competitive advantage over the competition. Mcdonalds realized the need for their products to come in at a low price, especially in a market in which we see consumers becoming more and more price sensitive. Mcdonalds introduced the Value meal, which was released at 20cents, and the name said it all, it most definitely was value for money. Consumers could get a reasonable meal at Mcdonalds that they could not get anywhere else, thus handing them a competitive advantage.

Clean, hygienic, consistent food qualityMcdonalds always wanted their food to be superior offering. The food quality is consistent in all their restaurants, and there are strict regulations for the franchise partners with regards to this. McDonalds restaurants are always clean and hygienic as this made patrons more comfortable and believe that they were getting a great product for their money. In todays ever changing world, consumers are becoming more health conscious as well. Mcdonalds was under a lot of pressure with regards to the health of their product and thus introduced a healthier menu which included salad proving that they care about the general well-being of their patrons.

Comfortable restaurant environment, quality service and choicesWhen visiting a McDonalds restaurant you can be assured of a comfortable and inviting atmosphere. They have a childrens play pen where by you can sit and enjoy your meal, without being interrupted by the kids. The service at any Mcdonalds franchise is always above average, always greeting you with a smile and giving you fast efficient service. The menus at Mcdonalds offer a large variety for all tastes of people and as mentioned before, also offer salads for consumers watching their health. The breakfast menu is world renowned and they have a product known as the Mcsausage which revolutionized the breakfast world. They also offer an exceptional desert menu; hence they offer everything for every occasion.

These factors contributed to the fast global growth of the Mcdonalds franchise and the ability to regulate this consistency throughout the 119 countries in which they operate and the 33000 restaurants that all function under one vision of quality

Mcdonalds needs to adapt to different cultures and conditions when it sets up business in different parts of the world. What problems might McDonalds encounter when it opens outlets in;

Countries in Eastern Europe?Culture can be defined as the systems of values and norms that are shared among a group of people and that when taken together, constitute a design for living.(). With this being said, let us examine the culture of Eastern European People and Identify the challenges that Mcdonalds faced.

The eastern European market offers an attractive emerging market for most international businesses. With the collapse of socialism in 1989, most Eastern European countries prepared for a more capitalist approach to business and society at large. This move prompted the flow of foreign investment, increasing of household income, increase in consumer spending and cheaper labor compared to the western European countries. With this transformation still in progress, Eastern European countries provide a lucrative investment to expand business internationally.

Eastern European People are generally economically backward and have a weaker purchasing power then those in the USA. This could be a difficulty for Mcdonalds to overcome as the society might be extremely price sensitive. The Consumer might see that importance of providing general necessities rather then splurge on fast food. The Eastern European people also have a deep sense of tradition and prefer to have a home cooked meal around the dinner table rather then an individual having a McDonalds burger all by themselves. According to hofstedes model, the USA has a score of 91% in the individualism (IDV). While the Eastern European countries scored much less. This is based on the degree to which individuals are integrated into groups. On The Americans side we find individuals who are loose where everyone is expected to look after themselves or their own family. On the other hand Eastern Europeans experience collectivism and integrated into group of people and dependant on them, for example extended family. As mentioned earlier, IDV means that people will prefer the dinner table to the restaurant counter, it would be a challenge for Mcdonalds to create an image of Mcdonalds becoming a family tradition so to speak.

The masculinity MAS part of hofstedes model defines the degree to which females are treated. USA is more liberal and less sexist then the people in Eastern Europe in which females tend to except that men are more valuable then women, this would cause huge difficulties in the way busies is conducted, for example, it would be difficult to employ a female as a Manager and expect a group of men working

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