Essay About Global Markets And Strength Of The Market Situations

Global Marketing Management
Assignment onGlobal Marketing Management(GMM)Submitted To:Submitted By:Date of submissionExecutive summeryThis report has been made on the organization named S.E.H Kelley which is well recognized for Men’s wearing clothes. Now it tries to expend of its business to other countries as well. The comparison between two global markets like Germany & England and its opportunities have been elaborated here and forecasted the problems as well. The cultural dissimilarities, the weakness & strength of the market situations have also been negotiated here & The Ansoff matrix is also been shown to brief to market development process. Table of Contents1. Introduction        12. International market selection        12.1 Selected country Germany        12.2 SWOT (Strength and weakness) for German Market Opportunity        12.2.1 Strength        12.2.2 Weakness        12.3 Germany and British cultural comparison        22.4 UK target market description for S.E.H Kelley        22.4.1 Product        22.4.2 Price        22.4.3 Color        22.5 German target market        32.5.1 Geography        32.5.2 Demography        32.5.3 Ansoff Matrix        42.6 Recommendation for the best market        43. Positioning        53.1 Definition of Positioning        53.2 How to globally positioning for S.E.H. Kelly        53.3 How to positioning in UK market for S.E.H. Kelly        53.4 Comparing with another global brands with S.E.H. Kelly        64. Market entry Modes        74.1 Description of different entry method        74.2.1 Direct exporting        84.2.2 Franchising        84.3 The best entry modes for S.E.H. Kelly        95. Next steps and reflections for S.E.H. KELLY        9