Essay About Gone Through And Company Sells

Retail Management Paper
Retail Management Paper
1. The Company
When was the company established?
What product does the company sells?
What has the company gone through and how did it become the company it is today?
What are the highlights and milestones in the company’s operation?
1.1. Mission
1.2. Vision
2. The Industry
What industry does the company belong to?
Is the industry in its introduction, growth, maturity, or decline stage and why?
Identify the strategy used in the PLC.
Is the industry monopolistic competition, monopoly, pure and perfect competition, and oligopoly.
What is the industry’s exposure to international competition?
3. The Management
Who are the people responsible for managing the organization and what position do they occupy?
Forms of business organization
4. Environmental Analysis
Porter’s Forces
SWOT Analysis
Competitors Analysis (atleast 2)
5. Situational Analysis
5.1 Present Marketing Strategies
5.2.1. Product
5.2.2. Price
5.2.3.Distribution