Johnson and JohnsonEssay Preview: Johnson and JohnsonReport this essayJohnson and Johnson is a global (3) corporation, leading in providing reasonably price, high quality, branded, health-care products and services (2) to doctors, nurses, patients, mothers and fathers and all others in need of medical treatment(1,7). We are branded through the development of band-aids and our most famous drug Tylenol (7). Through the use of up to date technologies (4), we will be able to continue to pursue our research and development to launch and advance our current medications. We believe in an ethical business environment and we achieve this by taking full responsibility for our products, actions, and decisions (6). We are responsible to our employees by offering job security, fair compensation, clean, safe working conditions, and providing employees the opportunity to feel free to make suggestions and complaints when necessary(9). We are responsible to our communities by supporting good works, charities, encouraging civic improvements, better health and education programs (8).We are responsible to our stockholders by making sound business decisions, experimenting with new ideas, developing innovative programs to ensure continuous growth, and ensure that there is a financial reserve in adverse times (5). We operate according to these principles.
There are many companies which compete with Johnson &Johnson on different levels but Johnson & Johnson major competitors are: Abbott Laboratories, Merck & Co. Inc, Novaritis, Pfizer and Proctor and Gamble. All of these companies offer products which are direct competition with one or more of the three product sectors of John & Johnson (Consumer, Pharmaceutical, and Medical Devices & Diagnostic). Before assessing and determining a companys viability, it is important to review the industry that the company resides to understand the external factors that could positively or negatively affect the successful of the business. Below is an outline of the opportunities and threats which can impact Johnson & Johnsons business.
The Future
Johnson & Johnson is a company that will be one of the largest in the world with billions of dollars in revenue in 2018. Despite the $25 billion it has accumulated over the past 15 years, Johnson has only $6 billion of the total $25 billion in assets that the market will generate this year. The company has made significant investments in education, healthcare, education grants, pharmaceutical companies, and food and beverage companies, that will create the next generation of job creators for the 1,800 million people expected to live in the United States by 2022. At the same time they will be able to do what they are doing and have the support of government. It is time to invest in our new infrastructure. In order to increase market share, Johnson & Johnson is committed to the following areas:
路 A clean energy economy and an environment which is an environment where we will be responsible to protect and improve the health of our people;
路 Increasing research and development. We are aware of a huge risk to our health with new and evolving technologies, new companies can create new jobs and create jobs for other people;
路 We will work to make it easier for everyone at Johnson& Johnsons; to access jobs through innovation;
路 We will bring our technology company to market to compete with the competition. Many of these are already available through the industry as Johnson& Johnsons have started a partnership with BDO, and their research is currently undergoing preclinical research in order to ensure their products will compete with the competition by increasing sales, and therefore increase their revenues in the current market.
In order to meet this need, there are several technologies that our company could be considering, such as:
路 Innovative solutions to all of our challenges. We are looking at a wide array of technologies, from the ability for our engineers, scientists, and staff to design and test new technologies, while also having the ability to manage our own resources. Johnson& Johnsons currently has over 70 employees in its lab and some of the largest staff in the world. These are also all highly skilled, high-powered, and technologically advanced. This brings with it a lot of flexibility and talent to deal with and find the right combinations in different areas.
路 With Johnson’s current level of capital investment we could make new investments that would help us achieve our potential. This money could fund a number of projects, such as a multi-, low- , broad–, and individual capital projects, and will allow us to invest in our new headquarters and in new technology, so that Johnson can focus on furthering and enhancing their growth and the world of business and we can leverage their expertise with a lot of future investment.
路 At a minimum they could also start developing some of our other advanced technology such as automated medical devices and robotic systems. This