Essay About Google’S Main Products And Organizational Culture

Google Case Analysis
Marketing Mix and SWOT Analysis Marketing MixGoogle’s marketing mix is the major aspect of the company’s global success. The company’s products are diverse and growing.  Product: Google has a diverse set of products, most of which are market leaders; this could be a reflection of the company’s strategy of growth and expansion. Google’s main products are web-based, mainly it’s online search.  Other products include Operating systems, desktop apps, mobile apps and hardware products. Price: About 89% of Googles US$66 billion in revenue came from advertising. Googles majority revenue comes from two advertising platforms — Google AdWords and Google AdSense. Google does have different pricing strategies for the different products they have. The four main ones are Freemium pricing (which they charge for premium services like the premium version g-mail for businesses), Marketing oriented pricing; determines pricing based on the market conditions. Penetration Pricing involves low prices that allows the company to expand its market share compared to its competitors. Lastly, Value based pricing, which determines prices based on customer’s perceived value of the product. Place: The company is located in Mountain View in California. The work environment allows employees to maximize their time. The channel that Google uses is mainly Internet. The distribution component is mostly online businesses. Promotion: Google does minimal promotion. Since it is one of the greatest companies in the world, it doesn’t need to do extensive advertising. This is beneficial for the company because it doesn’t have to spending millions for promotional campaigns. Strength *Strong brand image*Diversified products; shows that the business is expanding. * Organizational culture and spirit of creativity. * The culture of innovation is one of the greatest strengths of Google. Their “Lightning fast innovation operating procedure and free wheeling new product development makes Google world’s most innovative company. Classic way of new product development in competing companies is a step by step process, which mostly takes two years; it only takes Google 4-5 months to launch a new product. WeaknessDependence on the Internet; Google has to wait for internet coverage to improve in developing countries to expand into those areas. Minimal physical presence; it is weak in competing with companies with physical presence like Apple. Patent litigationsReliance on advertising as primary source of revenues despite diversificationLack of flexibility due to sizeOpportunityGrowing number of Internet and mobile users. Google fiber cablesPenetrating markets with consumer electronics. Acquisition of related business Threat Stiff competitionImitation of certain features. Failure of costly projects. Challenges of maintaining current growth.