Gopro Camera – Integrated Marketing Evaluation
[pic 1]BE A HERO GOPRO! “Integrated Marketing Communication”, integrates all promotional tools so that the tools come together and deliver a message in harmony. (Multimediamarketing.com, 2015)INTRODUCTION TO GOPRO: GoPro is known as the world’s most easily adaptable camera and is situated in California. The man who made this camera is Nick Woodman who started the company with an idea of creating something that can capture important moments and got the idea of GoPro when he went to Australia in 2002 on a surf trip. He wanted to create a camera that was different from the others, light weight, high quality, waterproof. The targeted customers at the beginning were sports enthusiast as they could use GoPro at any circumstances at anyplace to capture the best moments. Though the hands-on experience of the sports enthusiast and the capture would not be the same but it’s close to that feeling. GoPro YouTube channel became famous among the customers and in 2014 it was listed as one of the “Top 10 best brand channels” which caught the eye of additional customers.
INTEGRATED MARKETING COMMUNICATION OF GOPRO: Nowadays individuals utilizing GoPro for any sort of circumstance, I found this campaign named “Be a HERO” which is to pull in and attempt to associate with target customers in a very important manner. The subject that they had named is by utilizing the brand-related sponsorships and supports, web-based social networking, outside promotions and web, this is the way that GoPro coordinates all their showcasing endeavors with a ton of client reliably create their own substance of the day. Moreover, GoPro clients can present their video to win the occasion such like Video of the week or day on the GoPros Channels. By doing a few occasions, GoPro brand could move to the highest point of the pioneer board because of one of the 1st user-generated video that went viral called “Firefighter rescues Kitten, and it is likewise spoken to that when there is a solid brand message, it additionally can be a fruitful crusade even if the brand is a client created video.TACTICS USED IN MARKETING TO MAKE AN IMPACT WITHIN CUSTOMERS: Co-Branding with Red Bull helped both target consumers that enjoy active thrilling lifestyles and GoPro with Profitable Partnership. Red Bull’s extreme events are captured using GoPro’s cameras and accessory line. In 2012, Red Bull “Stratos” space jump stunt is one of the most famous events captured with GoPro’s camera and accessory line which made headlines.