Great Harvest Executive Summary
Essay title: Great Harvest Executive Summary
EXECUTIVE SUMMARY
Great Harvest: Keeping It Simple
Building a Freedom-based Franchise
Report Prepared by
Steve Cannizzaro
Table of Contents
Executive Summary
pg. 3
Objectives
pg. 3
Mission
pg. 4
Keys to Success
pg. 4
Great Harvests’ History
pg. 5
Key developments: Chronology
pg. 5
Early History
pg. 5
Company Summary
pg. 8
Company Ownership
pg. 8
Start-up Summary
pg. 8
Location Map
pg. 9
SWOT Analysis
pg. 10
Strategy and Implementation Summary
pg. 11
Profitability
pg. 11
Service
pg. 13
Competition
pg. 14
Organization and Management
pg. 16
Woodburn Management Team
pg. 16
Organizational Chart
pg. 18
Operational Strategies
pg. 18
Woodburn Great Harvest Bread Company
pg. 19
Works Cited
pg. 20
Executive Summary
Great Harvest Bread Company is a bakery specializing in scratch made, whole grain breads, giant cookies, and sweets using the freshest ingredients. Within the last few years there have been significant increases in demand for these bakery products. This can be explained to a large degree by the fact that recently Americans have turned to healthier and higher quality foods. Whole-wheat bread products are better for consumers than other kinds of bread. It also true that whole wheat is less processed and therefore kinder to our environment than other kinds of bread. Baking bread and opening bakeries is about making good lives for ourselves.
Objectives
Establish a working