Essay About Great Name And Last Year Tiffany

Tiffany & Co Swot
Tiffany & Co Swot
Names:  Kyle Worthington, Kelsey Oakes, Lindsey Anderson, Kenny GaileyCompany: Tiffany & Co.StrengthsColumn 1 –Statement of Internal StrengthsColumn 2 – Performance 1= Minor   5 = MajorColumn 3 – Importance1 = Low   5 = HighColumn 4 -Strength Index Number12345123451.Strong Financial StatementsXX162.Superior Brand NameXX203.Strong Direct Selling StrategyXX164Large Variety of ProductsXX16Tiffany & Co. has great financial sheet to look at. The company continues to increase assets to over 4.7 million and decreases liabilities to 2 million dollars. The stockholder equity is also growing at 2.7 million. This shows that the company has the flexibility to grow and expand.Tiffany & Co. has a great name to back up their high customer satiation rate. Everyone knows them as premier fine jewelry retail. Last year Tiffany & Co. ranked number 1 for F.A.V.E 50 for the best retailer on Facebook.Tiffany & Co. has many direct ways of selling their product such as stores, boutiques, online, and catalog magazines. The sell over 5000 products though their online stores.Tiffany & Co. can satisfy many customers though their wide range of jewelry, they also sell china, sterling silver, crystals, perfumes, and accessories.         WeaknessesColumn 1 –Statement of Internal WeaknessColumn 2- Performance 1= Minor   5 = MajorColumn 3 – Importance1 = Low   5 = HighColumn 4 -Weakness Index Number12345123451.Lack of men itemsXX162.Lack of US presenceXX123.4Lack of men itemsTiffany & Co is a well-known jeweler knows for their “little blue boxes” and their beautiful engagement rings that are inside of them.  While women are the ones mostly looking at the rings, typically the men are the ones going to the store and paying for it to give to his future wife.  While Tiffany & Co does have other items like necklaces, bracelets, etc. that are more likely to be bought by women for themselves, men still are a big buyer at the store.  In the recent years, Tiffany & Co has worked on a men’s section and having a wider variety of men’s items, but they need to grow it.  Men are coming in there to buy a ring, if something they want catches their eye, they are more likely to buy it rather than coming in on their own for a men’s item.