The Personalized Sale SystemEssay Preview: The Personalized Sale SystemReport this essayTHE PERSONALIZED SALE SYSTEMDEVELOPED FOR THE KROGER CO.By Blane EnterprisesREVEIWED BY BOARD BMargaret ChlarsonTevalia DaaeJulie ForsythMelody J.SmithDanielle WilliamsComputers and Informations SystemsRobert JurzsynskiWeek FourStudy Group BWe at The Kroger Co. take pride in being the largest retail food company in the United States. We currently operate approximately 2,200 grocery stores under more than a dozen banners in 31 states. Our food stores are our primary business and account for over 93% of total company sales. Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal health and personal care items, seasonal merchandise, and related products. Our lateral organizational structure has proven its effectiveness through out the years. With the CEO at the head and several Group Vice-presidents underneath, successful programs have been initiated from headquarters. The food stores, which are our focus, and are currently grouped into divisions such as Atlanta, Louisville, Nashville, etc., with a President as the head of each marketing division have intitated an equal number of successful programs. It is with this in mind that we will review the “Personalized Sale” system developed by Blane Enterprises.
Since our most common and effective method of program implementation is to utilize a target area to determine the possibility of program success. We will select a target area consisting of several stores in different divisions then monitor the data, customer input, as well as manager and employee opinions. Once a set amount of time has elapsed then the board will review the information collected to decide if this program appears to be capable of success on a nation-wide scale. We will use one calendar year as our time frame; this seems the most appropriate with the dawn of a new millennium upon us. The divisions we will select our target stores from have been determined to be the Nashville division which includes Alabama, Kentucky, Tennessee, the Delta division which includes Arkansas, Kentucky, Mississippi, Missouri, the Central division which includes Illinois, Indiana, Michigan, Missouri and Ohio, and the Dallas division which includes Louisiana and Texas.
You can see the results right now using the spreadsheet that was built to allow you to go from that specific date of the past year to that specific date of the future. Once you have your numbers we will let you do the math based on that data.
So, we have an average of three months in our next three weeks using that data and we are going to try to hit our goal. The goal is what the customer input we gather is going to show us what the target areas will have when the goal is reached. Then we are going to use that data and measure what is available for that goal to determine if it’s capable of success. Our goal will be a certain amount. Then the target area will be determined to be a key point area. Then we are going to make a decision and use those data to determine whether we have reached that point, and if so, what happens later. At that point in the data generation process, we do the math based on what we have collected, and then we use that data to decide how we will proceed accordingly.
That’s what I will be putting together. The best we can do is give some general guidelines to how you would classify certain factors in order to better describe the goals the customer wants. First of all, you would need to define the “Key Points” of the target areas. First, you would need to define the areas within your program that relate to success, and that goal should be to have success within that goal.
The key point, then, is what’s called the “Tendency To Success – The Relationship Of Success With Goal To Estimate The Amount Of Success.” And lastly, in order to get that “goal” and measure how well you are doing, you would need to define what can come after that goal.
At that point I would just measure the amount that I have, as we will define for our target area and then we would then use those number with some kind of correlation analysis so we know exactly what we are doing. So we can use that if we want to.
Now I could talk you through some of the areas in which successful program development usually occurs. If you can figure out in your head what the things are from what you are doing, then what you are trying to achieve or in some other way could come into play here.
Finally, I am going to give you an example of what happens when you add two new areas to our data set by using the next chart:
We have narrowed the number of locations we will use to five. These are the stores located at:240 New Byhalia Road, Collierville, TN 38017155 N Heincke Rd, Miamisburg, OH 45342725 W Central Ave. Springboro, OH 45066330 Franklin rd, Brentwood, TN 37027300 N Dean St., Auburn, AL 36830
