Maybelline Business Plan – Business Plan – htngxox
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Maybelline Business Plan
[pic 1]BMR1014 Fundamentals of MarketingTrimester 1, 2015/2016BM 02Marketing PlanSubmission date: Week-11 Friday, 12.00pmLecturer: MS. YEO SOOK FERNPrepared by:Student ID Student NameCHEONG ZHI LING1132702741NG HUI YI1132702544NG WEN NI1142701770PANG JING SHI1142700673TAN LEY SEE1132701708Declaration by group leader(This section is to be filled in the student’s own handwriting.)I hereby declare that all group members’ names are correctly included in the above section. I hold a copy of this assignment which I can produce if the original is lost or damaged. I certify that no part of this assignment has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.Group leader’s signature : _____________________________Group leader’s name : _____________________________Group leader’s student ID : _____________________________Group leader’s H/P no : _____________________________Date : _____________________________BMR1014 Group Assignment Evaluation Form (30%)Session : BM 02Group Leader : Cheong Zhi Ling Group Number : CRITERIAIncompletePoorFairGoodExcellent%REMARKSPART A- MARKET-PRODUCT FOCUSTarget market0.40.81.21.62.0 Differentiation and positioning0.81.62.43.24.0 PART B- NEW PRODUCT STRATEGIESAbility to suggest appropriate strategies0.81.62.43.24.0Ability to justify the proposed strategies0.81.62.43.24.0Integration of strategies in achieving positioning0.40.81.21.62.0PART C- NEW PRICING STRATEGIESAbility to suggest appropriate strategies0.81.62.43.24.0 Ability to justify the proposed strategies0.81.62.43.24.0 Integration of strategies in achieving positioning0.40.81.21.62.0PART D- NEW DISTRIBUTION STRATEGIESAbility to suggest appropriate strategies0.81.62.43.24.0 Ability to justify the proposed strategies0.81.62.43.24.0 Integration of strategies in achieving positioning0.40.81.21.62.0PART E- NEW PROMOTION STRATEGIESAbility to suggest appropriate strategies0.81.62.43.24.0 Ability to justify the proposed strategies0.81.62.43.24.0 Integration of strategies in achieving positioning0.40.81.21.62.0OTHERS:Proper reporting format0.40.81.21.62.0Proper language0.40.81.21.62.0 TOTAL______/50_____/30
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By: htngxox
Submitted: January 14, 2017
Essay Length: 5,478 Words / 22 Pages
Paper type: Business Plan Views: 626
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