Mba Marketing
MBA Marketing
Assessment task
Length
Weighting within unit (if relevant)
Due date
Group Written Case Report
Rebuttal Strategy Outline
Group Presentation slides (and Rebuttal Slides if used)
2,000 word Case Report
maximum 2 page Rebuttal Strategy
12-15 minute presentation.
40% of which:
60% Written Report and Rebuttal Strategy
20% Presentation Slides (and Rebuttal Slides if used)
20% Peer Assessment
At start of relevant case discussion session. Electronic submission via Blackboard before 9am and hard copies in class.
Group Case Analysis (40% of grade)
Group written report 2,000 words.
Due on the individual day of presentation.
Each week, at least one group will present their case analysis
10-15 minute presentation by the whole group plus Q&A (class participate as âactorsâ).
âSettingâ/ âcontextâ specific presentation
Group report is assessed and presentation is compulsory
Submit the written report (2000 words), rebuttal plan and a copy of your Powerpoint slides
Submit reports plus slides via Blackboard office BEFORE presentation
Use the quantitative and qualitative data contained in the case to construct and defend your position.
We assume everyone in the group contributes to the case study analysis (it is the responsibility of the group to organise and manage this, themselves).
Be ready to answer questions.
Construct a presentation and report for the particular audience, context and purpose defined below.
Do not feel constrained