Essay About Groupe Danone And Global Brands

Competition in the Bottled Water Industry in 2006
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COMPETITION IN THE BOTTLED WATER INDUSTRY IN 2006
The companies in this sector in 2006 were as follows:
Nestle Waters
Worlds leading seller of bottled water with a market share of 18.3 %.
Company had 75 brands spread across 130 countries.
2 global brands (Nestle Pure Life & Nestle Aquarel), 5 international premium brands and 68 local brands.
Introduced functional water and packaging innovations for differentiation.
Groupe Danone
Second largest bottled water seller.
Evian, worlds leading spring water brand.
Danones local and regional brands held number one position in many countries such as Germany and Spain.
Groupe Danone exited from North American bottled water market.
Coca Cola Company
Second largest bottled water seller in US.
Dasani brand launched in US but was a failure in Europe.
PepsiCo Inc
Sold across 200 countries.
Aquafina is their international brand.
Number one brand in Russia and Vietnam.
Penta
Available in US, UK, Canada, Australia and Japan
CG Roxanne
Crystal Geyer brand successful in many parts of US.
7.4% US market share.
Other Brands
Eon, Voss and Fiji were popular in certain regions and had limited market offerings.
Strategic Group Map
Nestle Waters
Worlds leading seller of bottled water with a market share of 18.3 %.
Company had 75 brands spread across 130 countries.
2 global brands (Nestle Pure Life & Nestle Aquarel), 5 international premium brands and 68 local brands.
Introduced functional water and packaging innovations for differentiation.
Groupe Danone
Second largest bottled water seller.
Evian, worlds leading spring water brand.
Danones