Grupo Modelo (beer)
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Grupo Modelo
We had the opportunity to know the plant model and understand how both processes as in public relations. It is well known that Grupo Modelo is classified as a world class company. They say that it is difficult to be a Mexican brand but they have accomplished and very proud of this, which motivates them to continue to develop in Mexico and abroad. In the world believe that identify Mexican beers like products related to warmth, sunshine, beaches, parties, etc.. So it is very important to keep that sense of beer and Mexican Grupo Modelo I think it does. For example, Victoria had the beer slogan “Victory is from Mexico,” and has always said that “Whats in Mexico stays in Mexico.” This shows that Mexican pride is this company and trying to lead the world.
Part of the success of this company is due to the conducted PR within the plant. On the ground, were many posters with motivational phrases. One that I really liked was “The winners are lucky, but ask a failure.” Apart from these motivational phrases, there are signs that make the employee remember how important their job is and how to do it. These posters are highly motivated employees making them feel an important part of the company, and proud of it. This is what we noticed with those who gave us the tour of the plant, they all felt very proud to be in Grupo Modelo and defended much. This is very important, since employees are the ones that move the company and whether they are happy and care about the company, will do their job better. So both employees and owners are fighting for a common good that is to continue growing and improving as a company.
In addition to employees, Grupo Modelo has other key audiences, amongst which are the suppliers, and customers. Providers are not as important to them as they try to obtain the raw materials themselves. As customers have many audiences depending on the brand. Each beer brand is aimed at a group of different people, mainly differing in age, but also in culture or gender. As the strategies used to promote each product is according to the audience being addressed.
The key to the success of the brand Corona Extra is mainly to be a clear glass bottle. At first much criticized, saying that beer is currently burned but the main attractions and is the best selling beer in Mexico and in Grupo Modelo brands, the most exported.
The general public has a very good picture on this company, and I think we all identify it as a company with great success due to good teamwork, good organization and its commitment to society. They say their main attributes are the pride and commitment. And if you think this can identify, among other values ​​as positive, responsible, humane and. I really liked the floor, I was impressed by the pride of the workers and how they have all very neat and very clean, like a museum. This I think