Essay About H-K And Traditional Publishing Business

Implementation Planning
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Implementation Plan Concepts Worksheet
Strategic project management and the corporate strategy-Implementing strategies through projects
Harrison-Keyes (H-K), Inc had a proven track record of success with its traditional publishing business but due to an industry-wide change in the way other publishing firms were conducting their business, the company had to realign its corporate strategy with its changing business environment. The company’s new CEO, Meg McGill, was experiencing the challenges faced by project advocates who do not align their initiatives with the current corporate strategy. H-K’s e-publishing project was the pet project of the new, tech-savvy CEO. Unfortunately, Ms. McGill was unable to demonstrate to all members of her upper management team how the e-publishing initiative was aligned to the organization’s corporate strategy. In this case, some major stakeholders at H-K, such as its A-list author Will Harper and the firm’s CFO and production,