Harley Case
hiplease let me know the information i requiredThe resurgence of Harley-Davidson was guided by a vision sensitive to customer is focused on partnerships, which identified that the company was and where it should forward its future. For many, the revival began with the creation of the Harley Owners Group (HOG, symbol, or group of owners of Harley-Davidson), in order to encourage loyalty and involvement of customers. Soon, the HOG has become the largest club of its kind in the world, bringing nearly 1 million members. The bike rides, meetings and events sponsored by the factory generate high visibility that can benefit both the marketing and service customer service, and position the brand as a choice associated with the lifestyle.
The second essential component of the Renaissance was the product launch further, that increased the emphasis on lifestyle. Extensions mark included upgrades and accessories: clothing for motorcyclists and apparel common household items and a series of badges played by “harleymaníacs. In 2006, sales of items such as accessories and other totaled $ 862 million, and general marketing accounted for an additional $ 277.5 million (total sales were U.S. $ 5.8 billion).
At the same time, Harley-Davidson began to diversify into activities next. The purchase of Eaglemark, renamed Harley-Davidson Financial Services (HDFS), allowed the company to offer insurance for motorcycles and extend lines of credit. The business unit is growing at a double-digit increasingly contributing to operating profits of the parent. Today customers can, for example, learning to ride a bike at a dealers mark or rent a vehicle during a test period. The promotional activities include sponsorship from
Race to the supply of vehicles to escort the official policies of the ceremonies.
The transformation of the vision and the business can be understood through pictures. The organization before, and based on