Harley-Davidson Marketing
Harley-Davidson Marketing
Pricing
Harley Davidsons pricing strategy is not to create a low cost product because it is very hard to compete with Japanese manufacture of pricing in the automobile industry. Companies like Honda and Kawasaki offers cheap motorcycles so Harley Davidsons strategy to compete with these Japanese manufactures is to make high quality motorcycles. There are other factors in how Harley Davidson can compete in the market and pricing isnt one of them. The United States represents most of Harley Davidsons shipments and sells most of their products in their key market. However, they still lack the dominance they have in the U.S. in foreign continents, such as Asia, which are already dominated by international motorcycle companies such as Honda and Kawasaki.
Distribution
The distribution of Harley Davidson motorcycle is mostly in the United States. The company is trying to expand to foreign countries such as Asia and Europe but cant compete with the foreign companies. However, Harley Davidsons main distribution is in the United States. When there are demands in other countries for a Harley Davidson, there is a waiting list that may take up to 2 years for it to be delivered. Consumers in foreign countries may be frustrated because of the poor distribution in their areas may sway consumers to turn to Honda or Kawasaki which have better distribution in their areas.
Selling and Advertising
Yamaha and Kawasaki are using their strong brand image created by their successful lines of personal watercrafts to enter in the motorcycle market. Suzuki and Honda also used the same concept by using their brand image for automobiles into other vehicle markets as well. Harley-Davidsons advertising plan is different from other competitors. They dont have other products produced such as automobiles or watercrafts. Harley-Davidson represents a pure motorist. Instead of introducing